|SEO is Search Engine Optimization|
SEO - Are You Making The Search Engines Mad?
If you've been involved in SEO (search engine optimization) for a while, you may remember the time when you could create a web page and get it ranked at the top of any search engine with little effort.
All you had to do was load up the page with the keywords you wanted to rank high for, make sure your meta tags were stuffed with those same keywords, submit the page and within a few days or weeks you've captured a top 20 or even top 10 result.
The major search engines were pretty easy to figure out. Some focused on the first 90 characters on a page, others gave more weight to the title tag in your HTML, another paid more attention to the overall content and finally some used a combination of factors to determine a page's rank. And if you were a search engine expert, you knew which engine looked for what information.
Back then, you didn't get penalized much for keyword stuffing, hidden text, and some of the other tactics that can get you into trouble in today's world.
The bottom line is search engine optimization for the average webmaster was almost like a cakewalk years ago.
Well, times have certainly changed! Those same methods described above will not only hurt your rank, they can even get your banned from the engine permanently.
Below you'll find some search engine optimization techniques that may have worked well in the past but have now been known to penalize you if you implement them.
Useless Link Exchanges
It used to be you could go scout out other websites that were related to yours and swap links to help boost your link popularity. These days the search engines are frowning on certain link exchange strategies.
The best kind of link exchange is one that offers a contextual link to both parties. So instead of creating a "page-o-links" that no one will even read, offer your potential link partner a contextual link in an article that is related to their site. Ask your partner to do the same for you. The search engines will see this link as a much better quality link than a link from a page chuck-full of other sites.
Let's say you have a website on dieting. Instead of creating a "list-o-links" page titled "Other Diet Resources" where you list 300 different partner links, write some diet-related articles and recommend a few of your link partner's sites within the context of the article.
I'm not saying avoid link directories altogether. There are some good ones like Yahoo!, JoeAnt and The Open Directory to name a few. None of these directories require a link back to them and they all have a pretty high Google PageRank.
Doorway pages are small, keyword focused pages that mainly serve the purpose of getting the visitor to your affiliated web site. They usually offer no value to the website as a whole, and often times they are cluttered with several different affiliate links.
Google is smart and can scope those kinds of pages out. You may be penalized if it finds these on your site.
Hidden or Tiny Text
This is an OLD tactic and it amazes me people still use this.
Using white text on a white background or making your text so small it is hardly visible to the human eye is one of the oldest search engine tricks in the book.
Many people would use this technique to hide tons of keyword phrases they wanted to rank high for by hiding the text at the very bottom or top of the page and make it match the background color so they are invisible. Others would use a tiny font to add these keywords in various places all over the site. The human eye may have a difficult time finding them but the search engine spiders would.
What You Should Be Focusing On...
Unique content rules. Don't get stressed out about your meta tags, link lists, number of backlinks, etc. If you want the search engines to love you, build a website with lots of unique content, get a couple of high-quality sites to link back to you (Yahoo, The Open Directory, etc.) and develop a good link exchange program (described above).
That's it! Keep building content and make your site as useful as possible. Pretty soon people will link to you voluntarily and your link popularity will begin to increase.
Write for humans, not the search engine spiders. Forget about keyword density (the ratio of a keyword phrase to total body content), just write for real people. After all, rumor has it that Google is using humans to review sites anyway! Could this be the future of search engine rankings? Only time will tell.
Bottom line: Don't take shortcuts. Be ethical and work hard to build the best site you can. You'll be rewarded in the end.
Lisa Irby is the author of http://www.2createawebsite.com, a site that offers tutorials on web hosting, HTML, traffic-building, earning money and more.
- âÎÊµÔé§ - Thailand Web Hosting Business
- SEO Thailand
- Domain Names
- Web Hosting
- Software News
- Website Directory
- ¿ÔÅìÁ focus
- ¿ÔÅìÁ¡Ñ¹ÃÍÂ focus
Article Marketing: Fox in the Competitor Hen House or Chicken Little?
I recently was asked by an author to remove a free content article from a client web site where we had posted it (with several others from different authors) to increase topical relevancy at a site that fit the article perfectly.This article was submitted to free web content list archives which I'd found online.
Are You Losing The Battle For Search Engine Traffic?
Search engine traffic should be a priority for any online business and some level of optimization is apart of every effective marketing strategy.On the plus side, search engine traffic is the cream of the crop.
The 7 Best Stealth Techniques to Improve Your Google Rankings
Stealth as in Spying. But Knowing What your Top Competitors are Doing and how they are doing it you can greatly improve your very own search Engine Rankings.
How to Make Better Use of Web Site Page Titles and META Data
We got down to the basics with web site page titles and META data as part of a new study on how manufacturers use natural search engine optimization (SEO). Businesses of all types could benefit from the following case studies that show how poor titles and META data can be improved from an SEO perspective.
Search Engine Copywriting: Focus on One Topic
Perhaps the simplest of all the lessons I have learned about writing for search engines is to keep my pages simple. That is to say, whether I am thinking about my readers or about Google, there is a huge advantage to keeping most of your pages confined to a single topic.
Is Something Missing From Your Keywords Research? (Part 2)
In my previous article, I raised the issue that proper keyword research must take into account countries. The reason for that was that the demand for keywords can vary between countries.
The Smart Way To Get Listed On Google!
So you want to get listed on Google? And you want a GOOD listing on Google? "But my website is not popular and is too new to be noticed by Google," you say?Well, I have a solution to your problem.There are couple ways to get listed on Google.
How to Develop a Successful ROI for Your Website
Are You Really Measuring for Return on Investment (ROI) with Search Engine Optimization?Puzzling studies and reports suggest that businesses are missing out when it comes to ROI, including a whole host of metrics that should confirm or shape search engine marketing strategies.You can't accomplish much if you're not even implementing SEO the right way.
The Easiest Way to Your Google Sitemap
Google Sitemaps is a new tool for website owners and publishers, released by Google themselves. It allows you to submit a sitemap (a document that contains links to every page of your site) from your own homepage in .
How Do I Improve My Web Site Conversion Rate? Part 3
Question 1How do keywords effect your conversion rate in terms of SEO/SEM (search engine optimization/marketing)?Keywords are important for two reasons.Firstly by using the keywords which relate to your reader you get listed by search engines accordingly meaning that people can find you.
Playing in Googlebots Sandbox with Slurp, Teoma, & MSNbot - Spiders Display Differing Personalities
There has been endless webmaster speculation and worry about the so-called "Google Sandbox" - the indexing time delay for new domain names - rumored to last for at least 45 days from the date of first "discovery" by Googlebot. This recognized listing delay came to be called the "Google Sandbox effect.
Beyond the Box with Googles Web API
Google, the most popular, and many say best, search engine, offers searchers many options to help them zero in on just what they're looking for. Although these search modifier features are documented on own site, many searchers, including experienced marketers and technically savvy people, simple don't know these features are available.
Why is Search Engine Optimisation Expensive?
Many of our customers (http://www.internet-marketing-australia.
Gaining Link Popularity Techniques
Link popularity is very important these days for all websites since most major search engines look at link popularity has a tool for ranking your site in there search results as well as the quality of your websites content keyword wise. Link popularity is a great way to gaining targeted visitors to your website.
SEO Expert Guide - Paid Site Promotion (Marketing) (part 7/10)
In parts 1 - 6 you learnt how to develop your proposition, identify your key words and optimize and promote (for free) your site and pages. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
A Play In The Sandbox Is Necessary
There has been a good deal written about the Google 'sandbox' effect, as it's known. It has been taking up a lot of forum and article space over the last few months.
Do It Yourself SEO
Internet surfers use search engines more than any other tool to find things online. Search engines rank their results using a complex formula that considers web page content, link popularity and other details.
Search Engine Optimization For Blogs
Blogging software is really a simple Content Management System (CMS) that easily adds new pages and integrates them into your site's navigational structure and linkage.Blogs and blog posts are naturally search engine friendly because they are text-rich, link-rich, frequently-updated webpages that use stylesheets or CSS, and have very little extraneous HTML.
Googles Next Big Move
November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor of the BIG shakeup to come.
Search Engine Optimization Explained
Search Engine Listing And OptimizationIn the world of website marketing, search engines are an essential key to success. They are the most important way to bring traffic to your website.
|Home | Site Map | Thai Hosting | Website Directory|
|© 2007 ThaiIRC.in.th|