|SEO is Search Engine Optimization|
Search Engine Updates vs. SEO
Webmasters always anxiously wait for a search engine update. Those who rank well want to see their sites get even better. Those who didn't do well expect a major boost. Those whose sites get de-indexed anticipate a major comeback. Those who just started new sites bet on their sites will make into the first page of search engine result pages (SERPs) for their targeting keywords. Of course, not everyone will be happy about the results of search engine updates. After all, search engine traffic is a zero-sum game - someone loses and someone gains. Then, the webmasters start preparing for next update.
The Business Reasons Behind The Major Updates
All major search engines claim that they strive to present search results to users with the highest quality. But the business of search engine is business. What they won't tell us is that there're many business reasons for every major search engine updates. Search engine traffic is hot commodity - it's free and has higher conversion rate since the searchers are very close to make their buying decisions. The downside of the search traffic for webmasters is that they don't have control at all. Your sites may be ranked #1 today, but nowhere next day.
Search engine companies will, no doubt, use the search engine traffic to maximize the values for their stakeholders. Google's Feb. 2 update (allegra update or Superbowl update) once again shocked the webmaster community like last Florida update. The noticeable change in Superbowl update is that well-established sites rank well even for specific keywords that aren't even highly relevant to their pages. You may think the move is to fight spams and improve the quality of SERPs. That's only part of the story. The results of the update is that the websites of well-established corporations (with never ending press releases) will get a major traffic boost from Google. Google does this by algorithm changes, not manual manipulations.
If we think search engine traffic from Google is really an incentive to try it free before you buy. This time, Google decides to lure the major corporations to test the benefits of search traffic. Major corporations will likely increase their spending in online advertising and those news agencies may even drop their law sues against Google if they see the traffic from Google justifies that their sites benefit from including in Google index database.
Is this the real driving force behind last update? Only Google knows. If you own Google, however, you will do the exactly the same.
Will this negatively impact the user experience? - maybe and maybe not. What is the real difference between the #1 spot and the site that ranks #100? - the backlinks. Backlinks don't alter the quality of a page at all.
When they say technology, they mean business. Major technology changes are always driven by business needs. It has nothing to do with "good" or "bad".
Strategies to Cope with search Engine Updates
The Internet and the Web was once hailed as the new medium and the new opportunity for small business and site owners. They will be disappointed as big three peek into fortune 500 companies's deep packets. There're strategies they can use to cope with the search engine updates, however.
1. Create a portfolio of website using different SEO techniques. If some of your sites get hammered in a update the rest may benefit from the update.
2. Generate traffic from all major search engines.
3. Use the search traffic to build loyal user bases.
4. Build sites similar to the sites of well-established companies. The tags, on-page, off page optimization techniques will become less and less important as major corporations aren't interested in those types of things that geek webmasters are interested.
Speculation on Coming Updates
The next Google update is around the corner. I won't expect any noticeable change. If Google decides to let big apples try search traffic free. They will need a couple of months to realize the values of the search traffic.
There will be major re-distribution of search traffic in 3 or 6 months. If the same group of major corporations always get huge amount of free traffic from Google. They won't bother to open their wallets. The major traffic distribution may be from one group of major corporations to another. The search traffic will unlikely sift back to small sites.
Copyright Bruce Zhang 2005
Bruce Zhang operates a website http://www.4th-media.com that automatically aggregates and categorizes SEO news, new articles, and forum threads from over 50 sources daily ( http://www.4th-media.com/newsbot/ ) to help webmasters and SEO professionals to keep up with the latest development in search engine marketing. The website also offers original thoughts on SEO.
- âÎÊµÔé§ - Thailand Web Hosting Business
- SEO Thailand
- Domain Names
- Web Hosting
- Software News
- Website Directory
- ¿ÔÅìÁ focus
- ¿ÔÅìÁ¡Ñ¹ÃÍÂ focus
Here Today Gone Tomorrow
Its a matter of here today, gone tomorrow at the moment with Google so don't get complacent if you are on the first few pages of the searches. Its great, you are making money and think now you can relax and forget about it for a while.
Sales And Crawlers, Update! Update! Update!
The importance to the algorithmic web crawlers that speed throughout the web is crucial to the successful marketing campaign of your site. Your site would simply be a pretty compilation of HTML, XML, Java and the sort if search engine crawlers did not come around and look over your site.
Googles PR System Explained
The complexities of Google's PR (Page Ranking) System have grown more difficult to understand since the Hilltop Algorithm was introduced. This beginner's guide to the PR system explains the basics of what PR is, what it does, and how it affects your site's rankings.
Have You Heard Of Website Optimization
Have you heard of website optimization ? If you are building a website or have a new one and you have never heard of it, then you had better take note, because if you want to climb the ladder on the search engines it is something you need to learn about. Website optimization means optimising your website so the search engine spiders will love it.
The Business Case for SEO
It's interesting how potential clients have preconceived notions about which aspects of search engine marketing have the most value. In fact, they tend to fall into two camps that are 180° apart.
Search Engine Optimization, Positioning: Is Chasing Google Algorithms Worth It?
Google is the undisputed heavyweight champion of search engines. Most SEO (search engine optimization) companies pitch their tent around Google.
The Sandbox Effect
What once many people thought they had a penalty, is now being called the Sandbox Effect and is causing new web sites not to rank very well in the search results of Google, not even for the least competitive phrases. Meaning that a filter is being placed on new web sites and cannot rank very high for most words or phrases for a certain amount of time.
Great Site Ranking in Google The Secrets Out
How many years did you register your domain name for? If it was only one then Google could hold that against you.Why?Because the majority of Spam websites only register a domain name for one year.
SEO Tips for Google
Getting a high ranking on Google is a big achievement. There are many factors that go into pulling a high page rank.
Search Engine Optimization for Beginners
If you are confused about terms like "search engine optimization" or having a "search engine friendly" site, then listen up! I am here to help.Depending on how long you have had, or considered having, a website online, you have heard terms thrown around like the above or even worse, acronyms! SEO comes to mind.
10 Ways to Make Sure Your SEO Goes Out of Its Way for You
If they want to have success, companies should do everything they can to ensure that their SEO firm doesn't provide lousy service. Here are 10 tips to keep in mind:1.
What Makes The Perfect SEO Firm?
SEO companies come in all shapes and sizes. You've got your solo SEOs that either a) do everything themselves and/or b) sub-contract out many aspects of each campaign while maintaining a tight control on the quality and results of the project.
Top 10 Little Used SEO Strategies
There are millions of web sites trying to get listed in the top 20 to 30 spots on the major search engines. That's a lot of competition! So if you're having a hard time getting those spots, maybe you should try some little used but effective seo strategies to get those prized listings.
60 Day Sandbox for Google & AskJeeves; MSN Indexes Quickest, Yahoo Next
Search engine listing delays have come to be called the Google Sandbox effect are actually true in practice at each of four top tier search engines in one form or another. MSN, it seems has the shortest indexing delay at 30 days.
21 Search Engine Terms Every Web Marketer Should Know Part 1
1. Search Engine - Is a database of web sites that is ranked according to the computerized criteria that the programmers decide upon called an algorithm.
The Search Engine Secret That Is No Secret At All
It's common knowledge - we all know that it is important to rank well in search engines. Doing so can bring qualified, interested visitors to the web site you create.
So, Where Has Your Search Engine Been Today?
Visit Google, Yahoo, MSN or one of the lesser search engines, and you get a few million results for just about any search term. Despite this impressive depth of results, most users consider only a few of the WebPages being pointed to.
Search Engine Optimization Tips For 2005 - Part Three
Welcome to part three of our series of articles on search engine optimization. In the third and final part of our series of articles on search engine optimization we cover the topic of links, the types of links and what makes them so important.
SEO Hints and Tips and Free SEO Tools
Do you realize that if you manage your website, SEO tools, and pay-per-click tools, you can literally have as many leads as you want from your website? I assume that a website should convert approximately 5% of the viewers to doers, taking some kind of action that you want them to take. So, all we have to do is make sure the website does convert viewers to doers, and then we make sure we've got the right amount of traffic arriving at the website.
Its The Same Deal For Both Search Engines And Real Estate
It's all about location, location, location!In the past..
|Home | Site Map | Thai Hosting | Website Directory|
|© 2007 ThaiIRC.in.th|