|SEO is Search Engine Optimization|
Googles PR System Explained
The complexities of Google's PR (Page Ranking) System have grown more difficult to understand since the Hilltop Algorithm was introduced. This beginner's guide to the PR system explains the basics of what PR is, what it does, and how it affects your site's rankings. This revolutionary search algorithm has made it to where the most relevant and popular sites with the best content do the best on Google's search page. Keep in mind, this algorithm is kept secret by Google for fear of it being exploited, but the basics have been released for study.
In a nutshell, Google's Page Ranking is a system devised to rank pages based on their content and popularity and place them accordingly within the search results based on their relevance to the general topic. Or, in laymen's terms, it's a system to make sure sites are put where they need to be, both in search results and in rankings. A site dealing with pet care is not going to be listed in the top 10 when searching for "web design," but depending on its content and popularity it could be well towards the top of the list on "pet medicine" or "sick dog."
PR is on a scale of 0 to 10, with 10 being the highest ranking possible. Of course, only a very few sites have a PR 10 or even a PR 9 for that matter. PR 7 and PR 8 sites are considered very good sites, with lots of original, relevant content and a great deal of inbound links. You will usually find sites with a high PR at the top of the list under Google's search engine, and many others, since relevant content and lots of links is almost a prerequisite for being placed high in any of the major search engines on any of the major keywords.
PR is set up to "pass on" from one site to another, or one page to another if it is within your own site. As the PR "spreads" throughout your site, you will get less and less utility from it. A link from a PR 5 site to your main page will give you a PR 4 link to your main page. Since your main page will be linked to other pages within your site, any links on your front page (up to 100 pages) will then receive a PR 3 link from your main page. It continues to trickle down, exponentially losing power until it peters out.
Keep in mind, however, that depending on what page linked to you, and how many links were on that page in the first place, your PR could be significantly lower than expected. If a PR 5 page links to your site, but has 300 other links on that single page, you may get anywhere from 0 to 4 PR. Thus it is beneficial to have a limited number of links on your main pages, due to the smaller amount of PR being passed down with the more links it is being passed to. Overall, a small, concise site with lots of inbound links and few outbound links would be the ideal "PR trap," although relevant, original content is needed as well.
PR's Effect on Rankings
The effects of PR are plainly viewable to anybody with the Google Toolbar. Simply search for a keyword, and look at the PR rating of the top 10 sites. The highest PR will usually be on the top of the list, depending on content. If a PR 8, however, has a keyword that does not match their content, they will most likely be ranked lower than a PR 6 on the same keyword with more relevant content on the subject matter. A site with high, relevant, and original content, along with matching keywords and a multitude of links from related sites, will place extremely high on searches containing their keywords. A site with old content that is not updated often with links from non-related sites and keywords that do not relate directly to their content, on the other hand will probably not show up within the top 100 sites on the same search.
So basically, PR is what drives listings on the Google Search Engine. How to optimize your site to take advantage of this system, however is the real challenge.
To make proper use of the PR system, many different things must be done to assure your website is "acceptable" within their guidelines. Basically, making your site more relevant to your topic will have a great effect on your PR ranking, especially if you are "popular" among those sites, or have many links coming from related sites. Each site on the internet has a Page Rank, assigned by Google, based on their content and popularity. To view the page rank of each site, download the Google Toolbar from their site. It will automatically show you the rank of the page you're on with a small counter on your task bar.
Now, obviously a "good" site links to you, it will have a better effect on your website's popularity. Say, for example, a PR 3 website puts a link on their links page to your main page. That link will be considered a PR 2 link to your site (PR - 1), giving you a PR of 2 on your main page. If, however, a PR 0 site adds a link to your site, there is almost no change. A link from a grayed-out site, which means they have a negative PR, will actually be a detriment to your PR, as they have been deemed a site not relevant to anything (or relevant, but banned) by Google. Of course, a link from a PR 7 site to your own will be drastically more effective in boosting your PR than even 20 PR 3 links would.
Getting Good Links
One of the most important things to remember about getting a high PR ranking is to get links from "good" sites. These include sites that are directly related to your own site in some way, and preferably sites with a high PR of their own. Good examples include award pages and directory listings. With relevant links coming from related sites with a high PR, your site will not only gain PR fast, but will gain in real popularity. High PR sites traditionally have high traffic due to their link volume and content. If there is a link to you, it is a sign that you have a good site on a related topic with good content as well, attracting visitors who didn't find exactly what they wanted. More visitors means more PR, which in turn gets you more visitors. You can see how important good links can be.
Try to steer away from sites with unrelated topics, as these will probably not help much, if any with your traffic, and may actually bring a penalty to your PR. Other sites to steer away from when trying to work up your PR would be FFAs, or Free For All link programs. These sites allow browsers to enter their link into a huge list (sometimes of thousands of other sites). Usually you will find that these sites have been "grayed out," or given a negative PR effect by Google, bringing your PR down if you have a link from them.
Doorway pages are another thing to avoid. These are shorter, shallow sites that are created simply for putting as many keywords and links as possible on their pages in order to "farm" PR for higher rankings on Google. These, in general, once they are found are "grayed out," as well as sites they link to. Enough links from these will assure that your site will not show up on Google's search at all.
Getting Good Content
Good, original content is not as hard to obtain as some might think. By writing articles for your site you can provide pages of completely relevant and unique content, as long as the articles are on subject. A few articles will give you plenty of original content to get a fairly good "relevance rating" with Google, which contributes to your PR rating, and it will not trigger the dreaded "duplicate content" tag that will doom your site to obscurity.
In addition, if you can get enough relevant content together, you can eventually become recognized as an "expert" in the field. With that status, you will get enough traffic to boost your PR even more. People are always in need of information, and if you provide good enough information, you will find yourself getting links from all over the internet.
PR in a Nutshell - An Overview
Basically, with enough unique content and relevant links, you can have a high PR site and be ready to take on the internet. Overall, things to keep in mind are to stay consistent with your main topic, both in links and in your content, and stay away from the "no-no" sites mentioned above. If you can do these things, you can gain a high PR and a good ranking with Google in a relatively short period of time.
You can see other articles by Claude Beavers on this topic at: SuperFaster.com - Free Web Promotion Articles and Resources
- âÎÊµÔé§ - Thailand Web Hosting Business
- SEO Thailand
- Domain Names
- Web Hosting
- Software News
- Website Directory
- ¿ÔÅìÁ focus
- ¿ÔÅìÁ¡Ñ¹ÃÍÂ focus
Can Invisible Text in CSSs Slip Under Search Engine Radar?
I'm literally inundated with questions on the subject of invisible text & hosting so in I thought I'd debunk some myths and give you the facts straight up.What is invisible text? Invisible text is the body text that's the same or similar color to the background.
Complete Web-Site Optimization For Search Engines (Part 1)
SEO or search engine optimization strategy now becomes widely popular among online business operators. Nothing strange about it as it allows to substantially increase your gross income, as a result of growing traffic or visitors flow.
SEO = Search Engine Optimization, tips on successful page ranking
One of the key things to remember when developing your web-site presence is to always evaluate your competition. See what's working for them; how they market their products and services, and even evaluate their KEYWORD and DISCRIPTION tags.
Adding City Names At The End Of Your Keywords Can Bring You More Profits
In recent times, I have been closely studying keywords that have famous city names at the end of them and what I have discovered is nothing short of amazing. My research started off with pay-per-click ads.
Are You Losing The Battle For Search Engine Traffic?
Search engine traffic should be a priority for any online business and some level of optimization is apart of every effective marketing strategy.On the plus side, search engine traffic is the cream of the crop.
Reciprocal Link Exchange Management Software
When shopping online for Link Management Software that can help create and automate your links directory, some important features that you should look for are as follows:The software should, Create the links page based on your own template. Allow addition or removal of links at the click of a button and have the links page rebuilt.
Google Ban - How Not To Get Banned By Google!
Given that Google now provides over 75% of all Internet search traffic, the last possible thing any site owner would want is to be banned from the Google index!With countless search engine marketing techniques being employed these days, and contrasting advice available all over the web, it is well worth ensuring that you do not 'over optimise' your site or use any techniques which will result in Google penalising your site.Although the main rule would be to create a site which caters for your audience, provides quality content and contains meta information which is faithful to your site content, you should always optimise your site code to aid in your search ranking efforts, but this should be done in moderation, and in line with the following tips.
SEOing A Flash Intro
IntroductionWhy does a FLASH intro need SEO? Flash, the great SE killer, is basically nonspiderable, although there are reports of the opposite. In this way, the intro creates a solid, non-permeable barrier between the website and the external world.
Mindset from Yahoo!- Changing the SEO Game
Yahoo! has a developed a new concept in search engine technology - "Intent Driven Search" - allowing you to sort search results according to their commercial or informational content.The beta version of Mindset is now online as Yahoo! tests and refines this concept.
3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw
Want to avoid being blacklisted by the search engines and banished to the sin bin never to receive a single search engine visitor ever again? Thought so. Here's some tips to help you.
Optimizing For Visitors Not Search Engines
Most people feel that optimizing is to target the search engines alone. In my opinion, this is not the only case.
Soliciting Search Engines
As your guide operator through the web, search engines are invaluable when used effectively.You don't have to be able to create a search engine to use it, and their interface is designed with that in mind.
Optimize your Search Engine Placement Five Easy Ways
If you are like me, you created web site metatags with the help of your Web master. Maybe like me, you didn't spend time or money submitting to search engines because you weren't techie enough.
Making Money with Popular Search Engines
With so many internet and home business opportunities on the world wide web nowadays it is very confusing as to know which ones are scams and which are not.However, even though I am sure that most of the money making schemes advertised have their merits, it would give the entrepreneur great peace of mind to know that he was building an internet business in conjunction with a credible and high profile corporate.
Can Google Really Deliver Country Specific Searching?
This is a serious matter, can Google really deliver top quality search results for other countries? The answer so far is "sort of". In this article I will use Canada as an example of the quality or lack of thereof, that is delivered by Google's search results.
SEM - Research Measures Success
SEM - Research Measures SuccessSearch engine marketing success comes from good research. By applying research to understand your competition and target audience, your optimization efforts will succeed.
Increase Your Link Popularity for Free
Among the many things you need to worry about for high search engine rankings,link popularity is among the most important. Link popularity refers the how many other websites on the internet link back to your website.
Optimizing Your Website
Search Engine Optimization, optimizing your website for it to be visible in the search results of a search engine's query or in a search result of a directory.Basically, SEO is a marketing strategy for your site.
Search Engine Optimization Tips For 2005 - Part Two
Welcome to the second part of our series of articles on search engine optimization. In the previous article we discussed keywords, domain names, content and keyword density issues.
Search Engine Optimization Lies & Misconceptions
In a perfect world, everyone would be honest.In a perfect world, no one would violate search engine policies to try get a better listing.
|Home | Site Map | Thai Hosting | Website Directory|
|© 2007 ThaiIRC.in.th|