|SEO is Search Engine Optimization|
Google: The Ultimate Web Writer's Style Guide
Indulge me for a moment.
Forget that Google is a search engine. Just for a moment, imagine it is a style guide. A very different kind of style guide.
Instead of this particular style guide being written as a static book by an expert or two, it is written by studying the searching and browsing habits of hundreds of millions of web users.
Get the idea? Not a search engine. A style guide. A constantly evolving style guide that works from its insights into how people use and read web sites.
A style guide that puts the visitor first, puts their needs ahead of the academic opinions of experts.
A style guide that automatically rewards sites that serve their readers the best.
If we study Google not as a search engine, but as a style guide, what does it tell us about how we should write our web pages?
>> 1. Make the subject of each page absolutely clear.
As visitors arrive at your site, regardless of the entry page, the first question in their minds is, "Am I in the right place? Will I find what I want here? Can I achieve what I want to achieve here?"
Fortunately, the web page format gives us a title, headlines, first paragraphs and subheads we can use. So it makes sense to use them to make it abundantly clear to our visitors what the page is about.
We'll do this for our visitors. But, because doing so helps our visitors, Google will reward us.
>> 2. Make your home page short text clear
First-time visitors to your home page are unlikely to be able to achieve their objective through that page alone. So you need to write short text that will quickly and clearly let them know if you have what they want deeper in your site, and how to get there.
This means using the right words in your headings, subheads and short descriptions. It means anticipating the words and phrases most visitors will have in their minds and will scan for. It means understanding which words and phrases best correspond to your visitors' needs.
Write these headings and short descriptions with your readers in mind and, once again, Google will reward you.
>> 3. Make your text links relevant and descriptive
A text link that says, "More..." or "Click here" or "Learn More..." tells the reader nothing about the destination page.
Visitors scan your text links in the same way as they scan headings, subheads and short text. So provide them with clues. If you have an interior page about a weight-loss hypnosis service, write a link that says something like, "More on weight-loss hypnosis".
Do this and you'll be helping your readers a great deal. And yes, Google will reward you for your efforts.
>> Concluding thoughts...
By all means use a traditional style guide. They are great for getting your grammar right and choosing the right words. That said, many of them conflict in their recommendations as to the correct online terms. To some, a web site is a web site, to others it's a website.
But back to Google as a style guide for a moment. This whole exercise, this make-believe about Google being a digital, interactive style guide is all about the importance of writing for your readers.
Yes, what I have been talking about it using the correct keywords and phrases in the appropriate places.
However, too many people write their pages with Google as the primary audience. I think that's the wrong approach. You get a clunky text flow that, intuitively, feels wrong to the reader.
Instead, write with a clear understanding of what your readers need. Do this and you'll find that the best keywords fall into the right places with an appropriate frequency.
And Google will reward you.
Nick Usborne is a copywriter, author and speaker. You can access all his newsletter articles on writing for the web at his http://www.ExcessVoice.com site. You'll find articles and resources on how to make money as a freelance writer at http://www.FreelanceWritingSuccess.com
- âÎÊµÔé§ - Thailand Web Hosting Business
- SEO Thailand
- Domain Names
- Web Hosting
- Software News
- Website Directory
- ¿ÔÅìÁ focus
- ¿ÔÅìÁ¡Ñ¹ÃÍÂ focus
Web Site Copy is about More Than Keywords
Let's say you are writing a web site to sell beach homes on Vancouver Island, BC, Canada.You look for some good keywords and come up with 'Vancouver Island waterfront property'.
How To Use Google As A Niche Website Builder
The popularity of weblogs or blogs has gotten a lot of attention from the media recently. In fact, "blog" was picked as the word of the year by Merriam-Webster, a U.
Future of SEO - Making Money Online from Your Home and Building Homes from Making Money Online
Everyone seems to want the benefits from working at home: more time, more money, and theoretically less work. But the later of the previous list seems to be the problem.
A Real Example of Search Engine Optimization (SEO) Success
The term, Search Engine Optimization (SEO), refers to a set of techniques by which web sites and web pages are constructed for maximum recognition and ranking by search engines such as Google, Yahoo, and MSN Search. Using the right techniques can guarantee top listing positions for keywords and keyphrases that are related to a site.
Search Engine Optimization With Sitemaps
I just wanted to share a little Search Engine Optimization experiment I ran to confirm the theory that Google likes content rich sitemap pages rather than just a bunch of links pointing to different pages on your site. I also wanted to look at a way of funnelling Google page rank to all the internal pages on my site as quickly as possible I have heard from a few search engine optimization companies that sitemaps are good ways of helping search engine spiders find all the pages on your site but have you every thought that using good quality sitemaps can also help your internal pages attain a very high Google page rank very quickly I was reading a Search Engine Optimization article about how Google likes pages with good quality relevant content and how they wanted to serve this quality content to their surfers.
To Understand the Success of Website Ranking
Time is a factorTo obtain positive results is not very fast to achieve. It always takes time to reach a good ranking on search engines since there are millions of web pages to be indexed in their databases.
What are My Chances to Get the First Place in Search Engine Listings?
You must have heard the stories how people became rich and famous with their websites. How could they achieve this? Their websites took a first position in search engine listings targeting popular keywords.
The Power of Search Engine Friendly URLs
I recently invested quite some time into generating search engine friendly URLs for several of my websites to increase my ranking and to have more pages indexed. I can highly recommend to look into this if your own website does not have se-friendly URLs.
Choosing a good domain name isnt always so simple.
So you need a domain name for your brand new internet business. You may even have some cool ideas for a new domain name combination that will really impress your friends.
Making Money with Popular Search Engines
With so many internet and home business opportunities on the world wide web nowadays it is very confusing as to know which ones are scams and which are not.However, even though I am sure that most of the money making schemes advertised have their merits, it would give the entrepreneur great peace of mind to know that he was building an internet business in conjunction with a credible and high profile corporate.
Hiring An SEO Constultant - 10 Reasons Why You Should
It crosses every webmaster's mind anytime they see an ad or an email for search engine marketing. Many small business owners wonder what they're missing by not doing it.
Website Promotion: 10 Search Engine Optimization Blunders to Avoid
If you want to develop a successful search engine optimization (SEO) strategy, go out of your way to avoid blunders that limit rankings.Here are 10 to keep in mind:1.
Why Search Engine Traffic Should be Your Top Priority
Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns (spam), to popup ads.
The Real Search Engine Optimization Guide
Nowadays, there is so much talk about SEO (search engine optimization) that it has become an industry of its own. Still, 90% of webmasters don`t know how to achieve high search engine positions.
The Smart Way To Get Listed On Google!
So you want to get listed on Google? And you want a GOOD listing on Google? "But my website is not popular and is too new to be noticed by Google," you say?Well, I have a solution to your problem.There are couple ways to get listed on Google.
5 Simple Steps to Great Search Engine Rankings
Having your website rank well in the major search engines is crucial to a successful Internet business. However, the information on doing so, which abounds on the Internet, can be perceived as complex and contradictive.
Wordtracker Wisdom: Common Keyword Questions and Answers
One of my favorite subjects to teach on at our live SEO Mastery Workshops is that of keyword research and the behavior of a specific target audience using my all time favorite research tool, Wordtracker.For those who have not heard of, Wordtracker it is a Web based service that will help you discover which keywords and phrases will be most effective for attracting the right audience to your Web site.
Its All in the Title
Unfortunately, we don't live in a perfect world. You may be the most intelligent writer in the world, and have breaking information, which, if people actually read it, would benefit them and their business.
Is Page Not Found Making Google Tell The World Site Not Found?
Search Engines are hard to tame, that's for sure. But if you can get on their good side, search can be your biggest ally when it comes to generating tons of free traffic to your business web site.
How Directories Help Search Engines
At the beginning of the web era, users would go to directories to find sites relevant to their interests. In fact, Yahoo!, the web's number one destination, started as a directory.
|Home | Site Map | Thai Hosting | Website Directory|
|© 2007 ThaiIRC.in.th|