SEO - Search Engine Optimization

Search Engine Optimization (SEO), a subset of search engine marketing, is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. SEO can target contextual search, local search, and industry-specific vertical search engines.

SEO is marketing by understanding how search algorithms work and what human visitors might search for, to help match those visitors with sites offering what they are interested in finding. Some SEO efforts may involve optimizing a site's coding, presentation, and structure, without making very noticeable changes to human visitors, such as incorporating a clear hierarchical structure to a site, and avoiding or fixing problems that might keep search engine indexing programs from fully spidering a site. Other, more noticeable efforts, involve including unique content on pages that can be easily indexed and extracted from those pages by search engines while also appealing to human visitors.

The term SEO can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees of site owners who may perform SEO services in-house. Search engine optimizers often offer SEO as a stand-alone service or as a part of a larger marketing campaign. Because effective SEO can require making changes to the source code of a site, it is often very helpful when incorporated into the initial development and design of a site, leading to the use of the term "Search Engine Friendly" to describe designs, menus, content management systems and shopping carts that can be optimized easily and effectively.



The Other Side of the Search Gods Abracadabra!


Thousands of servers ..

Get Better Search Engine Rankings with RSS


RSS is the latest craze in online publishing. But what exactly is RSS?RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood.

If Content is King, then surely Relevance is Queen!


There has been a lot of to-ing and fro-ing in the searchengine world of late and there are lots of conspiracytheories as to why these things happen. It is easy as a webmaster to get caught up in these webs ofintrigue.

The Budget Webmaster's 6 Step Guide to Improving Existing Rankings in Google


The Budget Webmaster's 6 Step Guide to Improving Existing Rankings in GoogleYou know the scenario. You get an occasional click from Google for a certain keyword.

Your Website Title Could Be Costing You Money


Nothing could be simpler than the title you give to your web pages right? Unfortunately, the vast majority of the websites I visit these days have absolutely terrible titles that hurt their online business. The title of your website is a very important part of getting good rankings on most of the major search engines.

Choosing a good domain name isnt always so simple.


So you need a domain name for your brand new internet business. You may even have some cool ideas for a new domain name combination that will really impress your friends.

Search Engine Marketing 101 For Corporate Sites


When most people want to find something on the web, they use a search engine. Millions of searches are conducted every day on search engines such as: google.

How To Design A Search Engine Friendly Website


There are many websites that fail to target their required traffic, even if they've had some search engine optimisation work done. One of the main causes for this is simply because the website isn't search engine friendly.

eMarketing Sabotage - Top 10 Steps To Kill Your Search Engine Marketing Practices


We at America Web Works find ourselves amazed at the amount of effort people spend trying to fool or manipulate their positioning in search engines. People seem to focus on the shortcuts to success and NOT on their Web site or the true value their content provides to their prospects.

Got Spiders?


Many internet marketers blow mountains of start-up cash on their websites just trying to break into search engine rankings. I was one of these internet marketers.

What is the Google Dance?


As with any good web developer, the ability to time the changes Google will update your website and refresh the content for better SEO (Search Engine Optimization) is in your favor. Welcome to the world of "Google Dance".

What is PageRank?


Chances are you have been on the Internet and have been surfing in and out of websites looking for valuable information pertaining to a favorite topic or researching a subject for school or work. As you type in keyword(s) you match the information you are searching for on Google, you come up with 10,000 pages of information.

What is The Google Sandbox Effect?


In the age of fair competition you may find it hard to believe that a search engine may hinder the appearance of a new website. This is what is currently believed to be happening on more web servers today.

Owning Your Category Online - Is Our Website Broken?


"Owning your business category online is more than just a few keywords..

Are Search Engines Worth It Any More?


The "Number One" Question - the question that I (and probably every other Internet marketing expert on the planet) am most frequently asked: "How do I get to be Number One in the search engines for widgets? After all, my company is the world's leading provider of widgets - it's ridiculous that these other nobody companies are coming up in search engines ahead of us . .

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