|SEO is Search Engine Optimization|
The Truth About Search Engines: Playing A Game You Cant Win
If you go strictly by the numbers, Yahoo, MSN and Google are the "Big 3" of search engines and directories. Between them, they index millions and millions of pages in their directories. Although Google claims to index over 4 billion.
However, that's a subject for a different day. The point is, out of all those millions and millions of pages, there's room for only a very few websites at the top of the results pages.
That means, if you go strictly by the number of indexed web pages in their directories, you have a better chance of winning the lottery, than getting high enough in the results pages to where it's going to make a significant difference in your traffic. That's not my opinion, it's a fact!
You're simply playing a game YOU CANNOT WIN!
So what can you do about it? The first thing you need to do is forget about the search engines--period! Just forget about them!
Why? Because even if you're one of the fortunate few to get a high enough ranking to where it's making a significant difference in your traffic, there's no guarantee you'll get to keep it. Since the search engines are constantly changing the rules of the game (AKA) their algorithms, you could be number one in the search engines today and totally off the results pages tomorrow. Again, that's not my opinion, it's a fact!
If you don't believe me, just ask those thousands of devastated and bankrupt business owners whose websites disappeared off of the results pages altogether, when a category 5 hurricane named "Florida" swept through the Gulf of Google on November 16, 2003.
But that's exactly what happens when you put all of your eggs into one basket. And just like it's wise to have "multiple streams of income," it's also wise to use a variety of ways to promote your website.
It's sort of like all of those millions of people who flock to Las Vegas every year hoping to get lucky. There's only one problem. The system was not designed for you to win. It was designed to make you think you could win. That's the allure of Las Vegas and that's the allure of the search engines--they make you think you can win. You can't!
Oh sure, just like in Vegas, you'll have your lucky few who hit the jackpot and snare a top ranking on the results pages, at least until the search engines change their rules again. But the vast majority are left on the outside looking in, and at the mercy of so-called SEO experts who are only too happy to take your money and continue to make you think you can win the game. You can't!
What you have to do is forget about the search engines. Just forget about them! I realize it's difficult, especially with all thats been written said over the years about how critical the search engines are to your business. Believe me when I tell you, it's all a bunch of bull! Businesses were doing just fine, when there weren't any search engines. Just fine.
In fact, I'm earning a very comfortable living on the Internet, without any significant search engine presence whatsoever.
What's my secret? I don't depend on the search engines! I never have. I refuse to play the game. That's my secret in a nutshell! My traffic comes from the dozens of articles I've written that have been picked up and published on popular websites all over the Internet. I also get traffic via word of mouth, newsletters and ezines that my articles are published in, and a few other secret methods that I use.
And you can do the same thing. You just have to get out of that search engine mindset.
Now I realize writing articles may not be a desirable option for many of you. That's fine. However, there are many other proven and effective ways to market your website. Here are just a few: ezines, newsletters, forums, online magazines, sponsor listings on other websites, exchanging links.
Here are a few offline options: magazines, direct mail, shopper newspapers, cable television, radio, flyers, hospital newsletters, card decks, trade journals and directories, bulletin boards, tabloid newspapers.
In addition, do yourself a favor and buy the book, "Guerrilla Marketing," by Jay Conrad Levison. It's loaded with low-cost ways to promote your business!
As you can see, you have plenty of other options available to you, besides the search engines. All you have to do is use them--and a little imagination.
It's time to stop playing a game you can't win, and start playing a few that you can!
About The Author
Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: email@example.com.
Visit his website at: http://www.lets-make-money.net
- âÎÊµÔé§ - Thailand Web Hosting Business
- SEO Thailand
- Domain Names
- Web Hosting
- Software News
- Website Directory
- ¿ÔÅìÁ focus
- ¿ÔÅìÁ¡Ñ¹ÃÍÂ focus
Marketing Articles: Getting A Better Search Engine Rank For All Of Your Pages!
In one of my articles, I discussed how to market your web site link twice. It detailed out how to promote not only www.
Are You Making These Deadly SEO Mistakes?
Black Hat SEO: Web Spamming and Linking to Bad NeighborhoodsSo you want to exchange links with other web sites in order to get higher search engine rankings?So you want to create hundreds of auto-generated, keyword rich pages for your site?Before you go and link to every website that is willing to exchange links, it would be a good idea to know where not to link to. Sometimes it can mean not linking to your own sites.
Article Marketing: Fox in the Competitor Hen House or Chicken Little?
I recently was asked by an author to remove a free content article from a client web site where we had posted it (with several others from different authors) to increase topical relevancy at a site that fit the article perfectly.This article was submitted to free web content list archives which I'd found online.
How to Top Google by Writing Articles
Search engines determine their rankings based on two things: Is your site relevant? (Optimized for certain keywords) Is your site important? (Many links back to your site from other sites) Only when you address both of these considerations are you guaranteed of making an impact. Your degree of success depends on how hard you try and how many other people you're competing against (and how hard they're trying).
Search Engine Optimization - A Beginners Guide
Getting your site listed in the top search engines, such as Google, Yahoo, or MSN is no small job. There is lots of work that needs to be done to guarantee the highest placement possible, and even more work is needed to keep your ranking for any period of time.
Why Do You Want to Link With A Home Business And Affiliate Website?
No, it's not a general question for all and sundry. Obviously, there are many who would want to link to a Home Business or Affiliate program related website and for good reason.
Link Building in Light of Vision-based Page Segmentation
The days of basing a successful link building strategy on link quantity and anchor text alone may be numbered. The link popularity theories behind PageRank and Hilltop remain important, but major search engines are continually adding new elements to their link algorithms to improve search relevance.
Do the Robot!
Everyone should realize that the search engines (sponsored ads aside)are not tools for advertisement, they are meant to be tools for everday web users. Users who search the web are looking for information, thats it.
DIY SEO - Part 2 Tags n Things
Part 2 Tips 4 tagsMeta tags are the descriptive tags used by website designers to explain to the search engines exactly what your website is all about. They look like this,title Put title of your page here, include important keywords /titlemeta name="Description" content="Put a short keyword rich description of your site here" /meta name="Keywords" content="Put your keywords in here" /meta name="AUTHOR" content="Your name or company name here" /meta name="COPYRIGHT" content=" Your name or company name here " /meta name="DISTRIBUTION" content="Global" /meta name="RATING" content="General" /meta name="robots" content="index, follow" /meta name="revisit-after" content="1 Week" /meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" /Note: the opening and closing brackets have been missed off to make this article compatable for publication.
Why SEO Will Make or Break You, Part 1
Today's article is about the wonders of SEO. SEO is short for Search Engine Optimization.
How To Design A Search Engine Friendly Website
There are many websites that fail to target their required traffic, even if they've had some search engine optimisation work done. One of the main causes for this is simply because the website isn't search engine friendly.
Google, Yahoo!, Pandoras Box And The Lottery
In the fall of 1990, the musical group Snap had a monster number one hit record called, "I've Got The Power."Nowadays, a search engine and a directory (AKA) Google and Yahoo!--number one and number two respectively, have "the power," and we handed it to them on a silver platter.
Search Engine Optimization Lies & Misconceptions
In a perfect world, everyone would be honest.In a perfect world, no one would violate search engine policies to try get a better listing.
Search Engine Optimization, Positioning: Is Chasing Google Algorithms Worth It?
Google is the undisputed heavyweight champion of search engines. Most SEO (search engine optimization) companies pitch their tent around Google.
The Great Search Engine War, Where Content is King
When search engines first appeared, they were simple affairs consisting of a relatively basic database containing small amounts of information about websites. The search engine database allowed web-surfers to search for specific words or phrases.
How Web Design Can Affect Search Engine Rankings
Uniquely built web sites can create unique issues when being promoted on the search engines. From a basic 3 page brochure site to a corporate site with hundreds of dynamically generated pages, every web site needs to have certain design aspects in order to achieve the full effects of an SEO campaign.
Google Page Rank Is Dead - Part II
In part I - Google Page Rank Is Dead - Or Ist It? http://web-marketing.smartads.
How and Why to Avoid the SEO Mania
The WhyBut what is the reality of reaching a number 1 position on any of the big three search engines - Google, Yahoo, and MSN - and staying there? Somewhere between a remote possibility to impossible.Why? Because there are well over 16 million websites battling for the number 1 position on "any" given day.
Build Link Popularity The Smart Way
A Brief Introduction To Link PopularityAs webmasters research various ways to get more traffic to their site one method that is gaining more and more publicity is Link Popularity. Link Popularity is the number of links that point to your website as measured by the search engines.
Wordtracker Wisdom: Common Keyword Questions and Answers
One of my favorite subjects to teach on at our live SEO Mastery Workshops is that of keyword research and the behavior of a specific target audience using my all time favorite research tool, Wordtracker.For those who have not heard of, Wordtracker it is a Web based service that will help you discover which keywords and phrases will be most effective for attracting the right audience to your Web site.
|Home | Site Map | Thai Hosting | Website Directory|
|© 2007 ThaiIRC.in.th|