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Increase Web Site Sales with a SEO Proposal - Part 1
You can easily get confused by all the search engine optimization companies and SEO experts that offer SEO services. It's hard to know who to trust or what should be included in a SEO proposal. I will endeavor to clarify some of these points for you in this article, so that you can make the best choice when looking for SEO services. I don't profess to be a search engine optimization expert but have attained top rankings for my own site plus someof my web site design clients. What a SEO proposal should include: SEO objectives THE PROCESS The process will differ for new sites versus establishedsites. If a new site has been built with SEO in mind, many errors can be avoided. An established web site may alreadycontain SEO or design errors that need to be repaired so it can attract visitors and make sales. SEO objectives Increase your search engine presence, rankings, numberof visitors and ultimately the sale of your products. Site Analysis An overall analysis is first done on your site, to assesswhat is needed to best optimize it for the search engines.Based on this analysis the proposal is adjusted to includethe necessary work to be done. This may include: design,layout, navigation, colors, background, fonts, images,broken links, meta tags, web copy, html validation, browserand resolution compatibility, loading times, search enginerankings, site statistics and creating error pages. All of the factors listed above have some influence inattracting search engine spiders and visitors to your site. These factors are already taken into consideration (which makes it much easier) if I design your site from scratch. An established site already indexed by the searchengines will need to be thoroughly analyzed for errorsbefore optimization can begin. Keyword Research One of the basic steps in search engine optimization iskeyword research. Here competitive keywords relating to thesite and unique to your domain are found. Keyword researchis done to maximize the impact of search engineoptimization. When your site ranks well, more relevantcustomers come to the site leading to an increase inconversions and hence income for the site. The accurateidentification and careful selection of these importantkeywords and key phrases can literally make or break anyweb site or online business. Competitive Analysis This is for better search engine ranking performance. Istudy the sites of all your competitors who have highsearch engine rankings and find out the keywords for whichthey are ranked. I analyze your current meta tags andrecreate them based on the keywords I have researched. Ialso analyze your recent web site stats (if you give meaccess). I can then see how many visitors you are getting,where they are coming from and what keywords they areusing. SEO Copywriting SEO copywriting is rewriting the text on your site in sucha way that it becomes search engine friendly whileremaining appealing to the surfer. Keywords relevant toyour site are optimized so that your site ranks high whensearch engines crawl your site. I direct targeted trafficto your site, ensure they are provided with the specificinformation and hence increase sales for you. Mycopywriting services include modifying your site headings,HTML text, layout, design and even images where needed.Some pages may only require a small amount of editing ornone at all, whereas others may need a more extensiverewrite. Part 2 of " Increase Web Site Sales with a SEO Proposal " will discuss: Creation of Meta Information Resources Why You Need a SEO Maintenance Plan Herman Drost is the Certified Internet Webmaster (CIW)owner and author of http://www.iSiteBuild.com To choose a Search Engine Optimization Plan or SEO Maintenance Plan that fits your web site, visit: http://www.isitebuild.com/sitepromotion
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