|SEO is Search Engine Optimization|
Search Engine Robots - How They Work, What They Do (Part II)
If your site isn't found in the search engines, it is probably because the robots couldn't deal with it. It could be something as simple as not being able to find the site, or it may be more complicated issues involving the robot's not being able to crawl the site or figure out what your pages are all about.
Submitting your site to the major search engines: that will help with the "can't find it" problem. Even having links pointing back to your site can be enough to attract the search engine robots. Google, for example, suggests that you may not have to submit your pages; they will find your site if you have a link pointing back to it from at least one other site on the web.
If the robots can find your site but can't make sense of it, then you may need to look at the content and technology used on your pages. Frames, Flash, dynamically generated pages, and invalid HTML source code can cause problems when the search engine robot tries to access your web pages. While some search engines are beginning to be able to index dynamically generated pages and Flash (e.g. Google and AllTheWeb), use of some of these technologies can hinder your ability to be indexed by the search engine robots.
Text in images cannot be read by the search engine robots. Using ALT image text is an important way to help the robots "read" your images. Websites with extensive images rely heavily on ALT text to present their content. How Do I Get The Most Out Of Indexing?
If you know what to "feed" the spidering robots you will help yourself with search engine ranking.
Having a website full of good content is the major factor. Search engines exist to serve their visitors, not to rank your website. You need to be sure to present yourself in your site in the way that will be most useful to the search engine visitor. Each search engine has its own idea of what is important in a page, but they all value text highly. Making sure that the text on your pages includes your most important keyword phrases will help the search engine evaluate the content of those pages.
Making sure that you have good title and meta tags will further assist the search engines in understanding what your page is about. If the text on the page is about widgets, the title is about widgets, and the meta tags are about widgets, the search engine will have a pretty good idea that you are all about widgets. When their visitors search for widgets, the search engines know to list your site in the results.
A sitemap page is a very good way of giving the search engine robot every opportunity to reach your website pages. Since robots click through the links of your web pages, make sure that at least your most important pages are included in the sitemap; you may even want to include all your pages there, depending on the size of your site. Be sure to add a link to the sitemap page from each page on your site.
Another important consideration is that of keeping all of your pages within a small number of "clicks" from your top page. Many robots will not follow links more than two or three levels deep, so if your "widgets" page can only be reached from your home page by following multiple links (e.g. home page >> about us page >> products page >> widgets page), the robot may not crawl deep enough to get to the widgets page. Testing Your Website For Search Engine Robot Accessibility
To get an idea just what the search engine robot "sees" on your page, you can look at the Sim Spider tool. You may be surprised at how different your site looks to the robot. You can find this tool at http://www.searchengineworld.com/cgi-bin/sim_spider.cgi
You will see text and ALT image text show up in the results. If your entire website is built in Flash, you will see nothing at all because robots don't understand Flash movies. The Bottom Line
When it comes to search engine robots, think simply. Lots of good content and text, hyperlinks the robots can follow, optimization of your pages, topical links pointing back to your site and a sitemap will help insure the best results when the robots come visiting.
*SpiderSpotting - Search Engine Watch http://searchenginewatch.com/webmasters/spiders.html
*Robotstxt.org List of robots and protocols for setting up a robots.txt file. http://www.robotstxt.org/
*Spider-Food Tutorials, forums and articles about Search Engine spiders and Search Engine Marketing. http://spider-food.net/
*Spiderhunter.com Articles and resources about tracking Search Engine spiders. http://www.spiderhunter.com/
*Sim Spider Search Engine Robot Simulator Search Engine World has a spider that simulates what the Search Engine robots read from your website. http://www.searchengineworld.com/cgi-bin/sim_spider.cgi
Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation Marketing, a Search Engine Optimization company serving small businesses. She has specialized in Search Engine Promotion since 1998, including three years as the Search Engine Specialist for O'Reilly Media, Inc., a technical book publishing company.
Copyright © 2002-2005 Search Innovation Marketing. http://www.searchinnovation.com All Rights Reserved.
Permission to reprint this article is granted if the article is reproduced in its entirety, without editing, including the bio information. Please include a hyperlink to http://www.searchinnovation.com when using this article in newsletters or online.
- âÎÊµÔé§ - Thailand Web Hosting Business
- SEO Thailand
- Domain Names
- Web Hosting
- Software News
- Website Directory
- ¿ÔÅìÁ focus
- ¿ÔÅìÁ¡Ñ¹ÃÍÂ focus
Search Engine Wars - Quality Searches Vs Quantity!
It is no secret that Google and Yahoo are on a continuous battle to win our hearts and get everyone to convert, but is converting someone really a matter of the quantity or the quality?Let's take a look at some top key searches and compare them with some search engines online. I will outline a few things for each search result:1) Search Engine 2) Number of results found 3) Quality & content of the top 10 sites 4) What you find going beyond the first 10 pagesEach section will get ranked out of 10 points for quality (information taken on August 26,2005).
7 Search Engine Resources You Should Be Using Now
Ask any business person who's website is at the top of the search engines if his/her site is making money, and the answer is almost always "yes".An example is Glenn Canady, the author of "Gorilla Marketing" who employed only one of these strategies, and it made him over $1 million dollars.
Determining the Value of Your SEO Service
Every once in a while--and probably more often than we should--we find ourselves reviewing our SEO pricing models. Pricing SEO has always been a real sticking point for me because there is no one-size-fits-all pricing metric.
You Cannot Hide From the Public Record Search Engines
As a search engine optimization specialist, I often run across search engines of different sorts than most people are aware of. This week I stumbled across a free site that is used by journalists to do background checks and fact checking on sources of news stories.
Surviving Googles Aging Delay
Google has always been the search industry's innovator and that's just what Google's aging delay symbolizes, the evolution of search innovation? yet another significant step forward for Google.Google's success as a search engine can undeniably be attributed to its ability to consistently return the most relevant search engine results.
Search Engine Optimization Strategies To Drive More Targeted Traffic To Your Website
Want to drive more targeted traffic to your web site?Want to do it for free?If you answered "yes" you're in for a treat. Use the search engine optimization and ranking techniques in this article and you will be well on your way to a front page listing in the major search engines.
What is Search Engine Optimization?
It is no secret that search engines are the number one traffic generating method for driving visitors to the different web sites. Search engines are very useful in helping people find the relevant information they seek on the Internet.
The Value of Search Engine Marketing
Search engine marketing vs traditional offline marketing. Most often, traditional offline marketing such as TV and radio ads cater to the masses.
Five Tips to Improve Your Chances with Google et al.
"Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me through the search engines?"I can't promise you gazillions, but there are a few things you should do to make it easy for search engines to find you.
Web Site Copy is about More Than Keywords
Let's say you are writing a web site to sell beach homes on Vancouver Island, BC, Canada.You look for some good keywords and come up with 'Vancouver Island waterfront property'.
Google Rank Cake
6 cups thick content mix 1 jar word of mouth, whipped 2 tablespoons meta tags 1 cup creativity1) In a bowl, stir content mix with 1 cup creativity. Stir.
Why Articles Are Not The Route To High Search Engine Rankings
If you have any interest in getting high search engine rankings for your website (and who doesn't) you've probably been sold the idea that writing and publishing your own articles will do it for you. Here's why that's not entirely true.
Why Search Engine Marketing Has A Passion for Web Site Usability
Watching a recent football game, I imagined two very different teams: one called â??The Hordersâ?? and the other, â??The Huntersâ??. In the game, it takes planning and skill to carry a football a few yards.
Introduction to Google Page Rank (PR)
For anyone looking to enhance their Google Page Rank (PR) to get a better place in the search results, we now have software that makes finding good links so much easier.In case you didn't know, to get your PR rating up it is essential to have a significant number of good quality links to your site (the techy bit).
Is Reciprocal Linking Dead?
I just read an article at SitePro News that really rings my bell.It was written by Mike Banks Valentine.
How to Prevent Duplicate Content with Effective Use of the Robots.txt and Robots Meta Tag
Duplicate content is one of the problems that we regularly come across as part of the search engine optimization services we offer. If the search engines determine your site contains similar content, this may result in penalties and even exclusion from the search engines.
Guide to Getting Linked
Getting links from other websites pointing to your site can sometimes seem very hard and time consuming. There are several ways to get people interested in your site, you've just got to be creative with it and think more in terms of putting yourself in the other webmaster's shoes- figure out what the advantages are for them to be linked to you!One thing that you often hear is that to attain a high Page Rank thru Google, (which, let's face it, is the Big Daddy of Search Engines) that you have to link to other high PR sites.
Advertise Locally Using Search Engines
While search engine advertising has been a great advertising medium for businesses capable of or interested in marketing their products and services to a national or international audience, the effectiveness of this type of advertising was limited for businesses interested in advertising to a local market until very recently.For example, a realtor with a web site in Minneapolis is likely interested in advertising on search terms such as "homes for sale" and "sell my home.
Utilizing Popular Directories as Free Link Sources
If you're a webmaster, you've probably spent almost as much time going after link exchanges as actually building your website. Gaining in-bound links, especially from websites with a higher PageRank than your own, can increase your own PageRank on Google, and help your site attain a better overall ranking in Google search results.
Google Page Rank Is Dead - Or Is It? - Part I
For a long time now, marketing gurus all over the world have been talking about google page ranking. Page ranking is simply Google's way of measuring your pages accordingly.
|Home | Site Map | Thai Hosting | Website Directory|
|© 2007 ThaiIRC.in.th|