|SEO is Search Engine Optimization|
Screwed: Is this an inevitability in the SEO World?
By about 2pm everyday, each of my team members has spoken to a good handful of
clients and potential clients who have been speaking with other SEO firms. This an
absolutely wonderful thing to see, as in the past in our industry, not enough of our
consumers were questioning what they were purchasing. It is a sign that
accountability will come and the bad guys will be weeded out.
Courtney Heard is the founder of Abalone Designs, a search engine optimization company in Vancouver, Canada. She has been involved in web development and marketing since 1995 and has helped start several businesses since then in the Vancouver area. More of Courtney's articles are available at http://www.abalone.ca/resources/
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Link Building - The Waiting Game
Link building is a waiting game. Many clients have asked me why they do not see changes in traffic or ranking before a month goes by.
7 Search Engine Optimization Strategy
Search engine optimization refers to the technique of making your web pages search engine friendly so that search engines are more easy to understand and analyze your website. Consequently, your site has a better chance to gain high search engine ranking.
How to Improve Your Search Engine Rankings
When people think of search engine optimization, they immediately think of time consuming very tedious tasks that are way beyond their capabilities. That might be true if they put no time and effort into it.
Three Search Engine Ranking Gold Tips
Getting a high ranking in the search engines is something with many variables.It can rely on what industry you're in, the products or services you supply, and the competition you have.
Offpage Optimization: Does Article Marketing Cut the Mustard?
For those who haven't heard: article marketing is the new offpage optimization strategy that works like magic and won't cost you a dime. What's the strategy? You create an arsenal of short, well-written keyword articles aimed at your target customer and include your URL at the bottom.
SEO Expert Guide - Page Optimization (part 5/10)
In parts 1 - 4 you learnt how to develop your online business proposition, generate a list of key words and optimize at a site level. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
Copywriters: Make Friends with Search Engine Optimization
I don't know about you, but I felt a lot of internal resistance when it was first suggested to me that I write 'for' the search engines. Years of training and habit, and a lot of pride, turned me against the idea of adjusting or changing my copy to suit 'spiders'.
Keep Your Web Site Content Relevant
Visitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of the web site having a specific theme (And yes, this includes any resource or links pages the site may have).
Its The Same Deal For Both Search Engines And Real Estate
It's all about location, location, location!In the past..
10 Ways To Indirectly Get To The Top Of Search
There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! I say if you can't get listed at the top, indirectly get to the top.
Designing a Website So the Search Engines Will Like You
Before you go and spend big money on a professional website designer, or start designing yourself, read through this article and make sure that you or your designer knows how to design a website that the search engines will like.Being a web designer myself, I know firsthand what they teach you in college about being a good designer.
Keywords are the "KEY" to a Popular and Profitable Web Site
Keyword Research will reveal answers to 3 critical questions:1. Is there a demand for what your site offers? If not, you need to keep moving down your list until you find something that people are already looking for.
Do the Robot!
Everyone should realize that the search engines (sponsored ads aside)are not tools for advertisement, they are meant to be tools for everday web users. Users who search the web are looking for information, thats it.
Have You Been Dropped By Yahoo?
Yahoo has fairly recently updated its guidelines. You can read the full list at:http://help.
Top 5 Search Engine Optimization Mistakes
There are a lot of ways to promote your website and, unfortunately, a lot of these methods are mistakes. Here is a list of some of the more common mistakes (often referred to as Black Hat SEO) that you should steer well clear of.
SEO Expert Guide - Paid Site Promotion (Marketing) (part 7/10)
In parts 1 - 6 you learnt how to develop your proposition, identify your key words and optimize and promote (for free) your site and pages. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
Is Google Fair?
If you are the owner of a new website, trying to get a decent ranking from the mighty google, you will no doubt answer with a resounding, NO! Recent findings indicate that Google's algorithm has an ageing filter, which put in simple terms, makes it harder for a new webmaster to get high ranking in the SERP's, in the short term at least. So does this mean google favours established sites over new ones?Broad keywords appear nigh on impossible to get top 50 rankings for, and Google's first page seems like an unattainable dream.
Finding the Right SEO Company
I often talk to people who have lost faith in Search Engine Optimization (SEO) firms because of bad experiences. Either they saw no results, felt that they were tricked into subscribing to a service that could not work, or that they wasted money on a firm that did them no good.
Getting Noticed by Search Engines
We all, meaning us webmasters want to have the best and top-rated website. But how do we get there? We start linking and submitting.
Link Popularity: Improve Your Search Engine Rankings
What is link popularity?Link Popularity is simply the total number of pages that link to your website. Most search engines, including Google, consider that when one page links to another page, it is effectively casting a vote of confidence for the other page.
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