|SEO is Search Engine Optimization|
How to Make a Title Tag that Search Engines Will Love
Making the following changes to your title tag can help improve ranking and increase targeted traffic to your website:
Include keyword phrases in your title tag:
Think of a title tag as the name above a shop. Imagine you are walking down a busy street with shops on either side of you. However every shop window is boarded up and all that is visible is its name. You mean to purchase a new Hi-Fi system and need to locate a suitable store. You look at all the names but are getting confused as to which one is for you. All of a sudden you see a store with 'Hi-Fi and Electrical' in its name. You enter and purchase your spanking new Hi-Fi system, but it is a bit expensive. And little did you know but the store next door also sold Hi-Fi systems but for a lot cheaper. However its name did not indicate this. In fact its name sounded more like a jewellery shop than an electrical store.
A search engine is rather like the shopper in the above example. It sees the title on each web page and determines whether this would be a good result to return based on its text. If you search for 'Hi-Fi' it is highly likely that some of the results returned will have 'Hi-Fi' in their title.
To be found using the search engines you should optimize your website for a set of keyword phrases. These keyword phrases should be included in your title tag. Suppose I was a website selling Hi-Fi systems, then I would like my website to appear in search engine results when searching with the phrase 'Hi-Fi systems'. If I include 'Hi-Fi systems' in my title tag I will increase the chances that the search engines will find the page and my ranking will be higher. Of course you are not limited to adding only one keyword phrase to your title, I would recommend two perhaps three but be careful not to make it too long. Also remember make it easy to understand and descriptive for a human.
Order these keyword phrases effectively:
Placing a keyword phrase at the start of the title tag allows it to be seen better by the search engines. Look at the following examples:
* ABCDEF Electrical - Hi-Fi Systems
Both of these two examples are acceptable to human eyes but in the eyes of the search engines the second is see as more relevant if 'Hi-Fi Systems' is searched for because it appears at the start of the title. Generally it is best to place company name or the name of website to the end of your title tag.
Make your title enticing to the eye:
Although this point does not make a lot of difference to the search engines it can help to get people to click on your link in search results.
Which is easier on the eye?
1. XYZ COMPUTER HARDWARE
I imagine that most people would say that (3) is the most pleasing. (1) and (2) are harder to read because of improper captilization. In (1) you see that using all capitals detracts the importance of any words you actually want to draw attention to and also some search engines may penalise this practice. (2) is simply a nightmare to read.
Try to keep title tags as unique as possible:
As each page on your site should be unique so should your title tags. Not only do unique title tags make the site more descriptive and navigable to a person they help search engines answer queries more accurately and allow more penetration of your site's pages in their databases.
Common title tags mistakes:
* Do not leave your title tag blank, ever!
* Do not use 'Untitled' or default text in your title tag. If you are using a web page editing application it may place some default text in the title tag. Make sure you always check your title to make sure this doesn't happen.
* Do not write title tags that are not relevant to the content on the page. Search engines compare text in the title tag against actual textual content on your page to rate relevancy. If the two are not related this will decrease your ranking. Also it is annoying to a person who visits your page when the title tag they saw going into your page does not relate to the content on the page. This will ensure that this person leaves your site and maybe never comes back.
* Do not stuff your title tag with repeating keyword phrases. This may be looked upon by search engines as spamming and they may penalise your ranking.
Ignoring title tags is definitely a mistake if you aim to achieve high rankings. Although it takes a lot more than the title tag to propel you to the top of the search engines it can be very effective in making a search engine more secure that your site's content is more relevant than a competitor's.
Frank Kilkelly is a Search Engine Optimization (SEO) Expert and Webmaster at http://www.seo-ireland.com/, a complete search engine optimization resource. The highlight of the site is an SEO forum http://www.seo-ireland.com/forum/ for discussion of the latest techniques and tips to improve the ranking of your web site.
- âÎÊµÔé§ - Thailand Web Hosting Business
- SEO Thailand
- Domain Names
- Web Hosting
- Software News
- Website Directory
- ¿ÔÅìÁ focus
- ¿ÔÅìÁ¡Ñ¹ÃÍÂ focus
SEO Tips - Google Has Changed - Learn Why And What To Do
Google now checks the year your domain name was first registered.This just makes sense.
Why Search Engine Optimization is Not Enough
OK. So you've created a nice website with lots of interesting products and information.
Monitor and Increase Your Search Engine Visibility with the DIY SEO Tools
In this three part article, you'll find many tools that any webmaster can use to monitor your site's search engine position, and use to increase the visibility of your site in major search engines like Google, Yahoo and MSN.URL Trends http://www.
Your Search Engine Optimization Strategy: Make Love, Not War
When it comes to search engine optimization strategy, there are basically two camps - those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners in their online marketing efforts. Long-time readers of my articles probably already have a good idea of which camp I fall into; however, I believe both approaches can be effective optimization methods.
Seecrets on Website Promotion: Search Engine Wars - a Different Perspective
The objective of all search engine providers is epitomized by the ideal search often portrayed in the popular television and movie series "Star Trek". When the captain issues a request for all information on a Klingon spaceship, the search engine intuitively understands that he wants military information.
Increase Your Link Popularity for Free
Among the many things you need to worry about for high search engine rankings,link popularity is among the most important. Link popularity refers the how many other websites on the internet link back to your website.
Alert Marketing - Get Google Search Results By E-mail
Sometimes our jobs as marketers means we need to look beyond the obvious. Google, for example, offers their Google Alerts service.
Lets Make Your Website #1
Their is simple way of making your website rank top and search optimized.Step 1.
Google Slavery...Old Habits Die Hard
For the first few months after Yahoo decided to go their own way with natural search (and MSN decided to get serious about the search business), the search results provided by those two could only be described as bizarre. Enough time has now passed that the dust has somewhat settled and there are three main (from a traffic standpoint) sites for quality natural searches.
Site-Digest 7 Simple Steps To Place Your Site Map On Steroids
The Site Map is a too often overlooked piece of the Search engine Optimization Puzzle. Here is a Simple Step 7 step approach to create a Super Charged Site Digest on Steroids that will get your web pages indexed faster and more often.
Has Google Indexed Your Site ?
So has Google found your site yet?Over the last 12 months Google has undergone many changes to the way it looks at and lists your site.This week sees another upgrade in Google.
Common Sense Approach to Search Engine Optimization
Most web surfers start their sessions at a search engine or a web directory. There are a number of different methods you can use to capture their traffic and drive it to your site:Stick to the big names: The two largest directories: Yahoo! (http://www.
Increase Web Site Sales with a SEO Proposal - Part 2
Part I of this article discussed some of the points that should be included in a search engine optimization proposal. Visit the resources section at the bottom of the page if you wish to get a copy of the whole article.
Is New MSN Search More Precise? Just Ask Google
MSN finally unleashed its new search technology to the world on Monday. The official announcement coming from Bill Gates introduced the New MSN Search engine, ending with a personal invitation to visit www.
SEO - Get Your Site Out of the Google Sandbox Fast!
Is your new site sitting in the infamous Google "sandbox"? There is a way to get it out fast, as well as getting all of your other pages indexed!How?Write an article on your site topic and upload it to your website. You can either put it on your index page, or place a snippet of the content with a link to your new article on your index page.
Possibly The Biggest Misconception About Ranking Well In The Search Engines
Onpage search engine optimization are things that you can change ON your webpage.* Title tag* Header tags* Bolding, Italicizing, Underlining* Alt image tags* Meta Tags* Etc.
Why Search Engine Marketing Has A Passion for Web Site Usability
Watching a recent football game, I imagined two very different teams: one called â??The Hordersâ?? and the other, â??The Huntersâ??. In the game, it takes planning and skill to carry a football a few yards.
Whats Link Popularity?
Link popularity is just one of the ways you can try to promote your website with the intention of getting to the top of the search engines.Obviously in this day and age it's just about impossible to get to the top of the search engines if you have a new website from a standing start.
SEO Trade Secrets - 8 Great Tools for Search Engine Optimization
About 80% of website traffic comes through search engines. And research shows, if you're not on the first 2 pages, most people won't find you.
How Important is PageRank, Really?
Webmasters can spend most of their waking hours doing everything they can to raise their Google PageRank. It is common knowledge that PageRank, which is largely based upon the number and quality of backlinks a webpage has, is an important factor in how well a particular webpage ranks within the Google search results.
|Home | Site Map | Thai Hosting | Website Directory|
|© 2007 ThaiIRC.in.th|