|SEO is Search Engine Optimization|
Do Not Ever Link to a Site Without Doing This First!
Links are a crucial part of attaining high search rankings, but you must be very careful about to whom you link. I'm going to help you develop a simple link strategy for your website that will help you decide which sites to link to so you're making your way up the search engine rankings and not accidentally hurling yourself backwards.
So the natural questions are:
Should I link to everyone I can find?
Should I allow everyone to link to me?
Should I get one of those "link to 2,000 site for $10" things?
The answer to all of the above is NO!
Develop A Link Strategy
We're going to do an easy-to-digest version of what a search engine optimizer would do if you were to hire one. There are many reasons for having your site professionally optimized which would take up articles in themselves. This is one of the attack strategies for determining optimum, quality links for your site.
Step 1 Where are your competitors linked?
Don't arbitrarily find random sites that you like and link to them. A little bit of research goes a long way. Start with your competitors. Type the keywords for your site into a search engine. You have them, right? This is the list of key word phrases that you want to score the number one position when someone types them in a search. Who appears in the top 10 positions? They're your direct competition that is doing something right or they wouldn't be coming up first. So let's look underneath and see how they got it to work and save you a year of work!
Go back to your search engine and type "link:www.competitorsite.com". Up will pop a long list of sites that have a direct link to your competitor. Do this for your top 10 competitors. Do you see any trends in those results? Do you see any similar sites, or perhaps directory listings? Take some notes. A spreadsheet or a few sheets of loose-leaf paper is helpful and analyze what you've uncovered. You should have a good solid list of links that are helping your competitors rank high!
Step 2 Search for similar themed sites.
Look at your keyword list again. Do these words appear more so on any of the pages you have listed so far? Narrow down your list to sites that have at least the same theme or related content to yours. Even your competition will have quite a few odd links.
If there are 300 links to a site that sells pumpkins, it's natural to have a car dealer or an airline in there too. Chances are they were so pleased with their pumpkin purchase that they added the site to their own web page. You can disregard these right away.
Take your list and look at the potential link site for similarities to your topic. If in the pumpkin market your competition links to a site that tells all about how to cook pumpkin seeds, see if you can find other sites that tell how to make pumpkin pie, make jack-o-lanterns AND cook pumpkin seeds. Make a list of these sites as potentially better ones.
Step 3 Look at the Google Page Rank
You can find a page's page rank by looking at your Google tool bar if you have it installed or by going to a site like http://www.top25web.com/pagerank.php. The actual importance of Google Page Rank to Google searches in particular seems to depend on whom you talk with. It shouldn't be the make or break, but it can help to choose between several similar sites if your unsure of which one to go with.
Page Rank is more of a relative scale of the number and quality of links to a site. The higher the rank, the higher the number. The lower, the worse. It's not unheard of for a link from a site with a Page Rank of 6 or 7 to boost up a low score by a couple numbers. This seems to, at least in Google's case, get a site indexed much faster. And the faster you're indexed, the faster you can start climbing.
Step 4 How many sites link to your selections so far and how good are they?
The more links a site has pointing to it, the more important it appears to be to the search engines. Say your looking at company ABC to put a link on their site to you. Let's first see how many sites link to company ABC. (Just as you looked at your competition). We know search engines place more weight on sites linked to you that have similar content. Now the big search databases seem to know what kind of content is on those linking pages.
Using the pumpkin model, if your potential target is teaming with 100 inbound links from gambling, girls, horses, moons, leprechauns and horoscopes then throw it in the trash pile fast, even if it has a Page Rank of 8 (very rare).
Find that site that has 10 links good, quality links to it. From a pumpkin farmer, a vegetable recipe blog, Halloween and Thanksgiving festivities, how the first settlers used the pumpkin to build houses, etc and has a Page Rank of 5. This is the better choice. Quality, related themes and content to your site and keywords outweighs quantity of random, useless links.
Step 5 Your final list
Don't think you can do this in an hour, or a day! It's quite a bit of work just to find good, potential targets. Here's a bonus? when you have your finished your first wave a link possibilities, here's great way to give it a solid foundation.
Find some relevant directories to list with. Directories of a given theme will have many, many similar links pointing to it. Directories are usually considered to have Authority. (It's not uncommon to have to pay a fee for the good ones anyway.) Try to find a directory of pumpkin farms and pumpkin recipes to build your other links upon.
Another bonus. Avoid this mistake at all costs! Do NOT link to Link Farms or Free for all sites or any sites that will give you 1000 links for $10. These are not directories, but collections of completely unrelated links that exist solely to try to boost search engines rankings. Search engines ban many of these sites. The consequences of being listed with a banned site could ban you, and then you're doomed. The only way to succeed is to build your links honestly and strategically with a plan and method.
Note: Search engines give more weight to one-way links rather than reciprocal links. i.e. links that link to your site without asking for one in return. The easiest way to get these is to buy them. This plan will work on all the different kinds of links you can get.
So now you have some potential sites to link to. In the next article learn how to phrase your link for maximum effectiveness. The sites to link with is only the first half? the quality of the words you use that make up the link's content called anchor text are just as crucial! Hint: using the same link in every web site is a very bad idea. See you soon!
John Krycek is the owner and creative director of theMouseworks.ca. Read more articles on the insights and secrets of web design and development and search engine marketing in easy, non-technical, up front English!
- âÎÊµÔé§ - Thailand Web Hosting Business
- SEO Thailand
- Domain Names
- Web Hosting
- Software News
- Website Directory
- ¿ÔÅìÁ focus
- ¿ÔÅìÁ¡Ñ¹ÃÍÂ focus
Have You Heard Of Website Optimization
Have you heard of website optimization ? If you are building a website or have a new one and you have never heard of it, then you had better take note, because if you want to climb the ladder on the search engines it is something you need to learn about. Website optimization means optimising your website so the search engine spiders will love it.
Search Engine Musical Chairs
News broke this week that Yahoo has purchased the Inktomi search engine for around US$235 million. This is an interesting development in the search engine industry that may impact greatly on exactly where sites get their traffic from.
The Life Blood of Internet-Based Home Businesses...Search Engines
Anyone involved in an Internet-based home business will soon come to recognize the importance of search engines as a vehicle to attract potential customers.Since the inception of Google in 1998, the popularity of using search engines has increased dramatically.
Keep Your Web Site Content Relevant
Visitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of the web site having a specific theme (And yes, this includes any resource or links pages the site may have).
Simple Way to Get High Pagerank
Everyone knows that if your website has a high Google Pagerank, you have all chances to reach good search engine positions, to get serious partners, or simply get more money selling text links.But how to get a high Pagerank? (Let's clarify: saying 'high Pagerank', we mean at least PR6)Of course there are many different ways.
List Building vs. Search Engine Optimization
It seems the excitement about search engine optimization fades in and out from time to time. The more people talk about search engine optimization (SEO) the more it seems to be the logical choice for bringing customers to your site.
Google PageRank Explained
1. What is PageRank? Here is what Google says:" PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value.
What is The Google Sandbox Effect?
In the age of fair competition you may find it hard to believe that a search engine may hinder the appearance of a new website. This is what is currently believed to be happening on more web servers today.
10 Ways To Indirectly Get To The Top Of Search
There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! I say if you can't get listed at the top, indirectly get to the top.
How and Why to Avoid the SEO Mania
The WhyBut what is the reality of reaching a number 1 position on any of the big three search engines - Google, Yahoo, and MSN - and staying there? Somewhere between a remote possibility to impossible.Why? Because there are well over 16 million websites battling for the number 1 position on "any" given day.
Guide to Getting Linked
Getting links from other websites pointing to your site can sometimes seem very hard and time consuming. There are several ways to get people interested in your site, you've just got to be creative with it and think more in terms of putting yourself in the other webmaster's shoes- figure out what the advantages are for them to be linked to you!One thing that you often hear is that to attain a high Page Rank thru Google, (which, let's face it, is the Big Daddy of Search Engines) that you have to link to other high PR sites.
How to Verify and Monitor Your Search Engine Listing on Google?
Being listed in search engines and ranked high on searches is the overall goal a webmaster is trying to achieve when dealing with search engines. Search engine optimization is probably one of the most commonly used words among webmasters.
Search Engine Marketing: 20 Nitty-Gritty Strategies To Compel People To Link To Your Website
You don't have to be a rocket scientist to know that having quality inbound links from websites with high page ranks can help you attain high rankings in all the Search Engines.But achieving this can be more difficult to do than can be imagined.
Cracking the Google Code: Under the GoogleScope
Google's sweeping changes confirm the search giant has launched a full out assault against artificial link inflation & declared war against search engine spam in a continuing effort to provide the best search service in the world? and if you thought you cracked the Google Code and had Google all figured out ? guess again.Google has raised the bar against search engine spam and artificial link inflation to unrivaled heights with the filing of a United States Patent Application 20050071741 on March 31, 2005.
The Real Search Engine Optimization Guide
Nowadays, there is so much talk about SEO (search engine optimization) that it has become an industry of its own. Still, 90% of webmasters don`t know how to achieve high search engine positions.
Driving Your Website through Google Sandbox
What is Google Sandbox?Google Sandbox is applied on new websites, it determines the timing of site inclusion as well as ranking in Google search engine results (SERPS). This process could take up to 6-8 months, which could be against your plans causing frustration to webmasters.
Put the Full Power of Google to Work with 11 Google Power Search Tips
Google has many ways to help you find want you want easily. Here are 11 Power Search Tips to make your Google Experience easier and more fun.
How To Get Listed In Google For Free
Google does not accept payment for inclusion in their main index - so anyone that's at the top is there through hard work and perseverance, or through paying a company such as NikkiPilkington.com to do the hard work for you.
SEO Basics - 8 Key Strategies For Online Business Success
The world of search engine optimization (SEO) can be a big scary place for newbies. Most SEO professional companies charge astronomical prices that may or may not guarantee success.
Search Engines Are Going to Love You for This
What's the most potent free traffic source on the web?*** Search Engines! ***Surprised? Of course not. Why do so many people concern themselves so deeply with search engine optimization, positioning and ranking?In the United States, the follow FOUR search engines handle (*)94% of all search inquiries each and every day.
|Home | Site Map | Thai Hosting | Website Directory|
|© 2007 ThaiIRC.in.th|