|SEO is Search Engine Optimization|
Meta Tag Tactics - Give Your Website Traffic a Boost with the Meta Tag Basics
Getting your site noticed by the search engines and rewarded with top rankings is most webmasters main goal, however there are a lot of different factors that play into what the search engines are looking for, including Meta tags. So, if you don't know anything about meta tags but are interested in learning about them so you can use them to possibly increase your rankings, then read the following basic tips regarding meta tags. The more educated you are about what search engines are looking for, the better you will be able to respond and rise in the rankings.
Basic #1 - Information
When it comes to your Meta tags you want them to contain key information about your website as well as your top keywords. Make sure they keywords are in the title as well as in the body of the text. The point of this is when someone searches for particular keywords that are in your Meta tag, this information will be displayed on the search page giving searchers a bit of in depth information about your site which they can use to make a more informed decision about whether your site is worth visiting.
Basic #2 - Description
Make sure you write a description about your page using specific information and keywords, but keep it short and sweet. That way, when your keywords are searched for this description will be displayed.
Basic #3 - Search Engines
Some search engines support Meta tags while others do not. So, you will need to keep this in mind when you are trying to get your website in as many search engine directories as possible. Make sure you write Meta tags for certain search engines and then use other tactics for the search engines that do not support Meta tags.
Basic #4 - Outdated
Meta tags are not used by many search engines any more and some people even believe that in just a short amount of time Meta tags will have no relevance whatsoever. However, for the time being they still can play a part in your rankings and traffic in some SE's so until the time comes where Meta tags are completely extinct, you should still use them to your benefit.
While Meta tags might be going out the window with other forms of older, outdated technology, you should still optimize your web page with Meta tags until that time has arrived simply because it will take you almost no time at all to create a meta tag and it could have a serious impact on your search results with the smaller search engines. However, do not listen to the hype that Meta tags are the answer to increasing your traffic overnight as this is simply not the case.
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