|SEO is Search Engine Optimization|
Should You Be Linking for Traffic or Rankings?
Just for a change, rather than a technical article, I would like to tell you a story. To begin, imagine your website is a little country bar, now let's go back to when the internet began, and reciprocal linking was being done properly. Now just sit back and picture the following.....
There you are running your bar, it's a fairly busy little bar with plenty of regular customers. You also get other customers who come from all directions. Some make their way to your bar using all the little country back roads (from links on other websites), others come on the big highway (the Internet) from the big bars in the city (The Search Engines).
Your customers usually stay and have a beer or two (read a few pages of your site), then decide they'd like to try somewhere different. Because you realize your customers are bound to leave at some point anyway, you recommend the bar down the road, telling them it is a great bar too. You even show them a little leaflet you made (your link section), which gives them directions on how to find it.
The bar down the road also has his regulars, plus a few visitors from you, and a few from the bars in the city. He knows you send him customers, so when his customers have had a drink or two, and fancy going somewhere different, he returns the favour, recommends your bar and gives them directions how to get there.
In fact, there are 10 little bars in your area that are all doing this and the local back roads are alive with customers going from bar to bar (The World Wide Web). Occasionally, when someone comes from the big bars in the city (the Search Engines), you recommend the other local bars and all your friends benefit from that visitor too.
Then one day the big bar in the city sent all the local bars a letter saying: "We are a much bigger bar than you, we have thousands of customers, and they are all looking for nice little country bars like yours. We would be glad to recommend your bar, however, we need to know that your bar is popular before we tell our customers. The busier your bar is, the more customers we will send you. We will of course be sending one of our employees to see just how busy your bar is (Search Engine link spiders).
Great you think, more new customers, more business, more profits. Oh no! Wait a minute! If you send your customers to the bar down the road, he would be busier than you, and get all the new customers from the city. Better stop sending them there. So you stop recommending his bar, and hide the little leaflets that gave directions. (You feature your link section only with a tiny little text link right at the bottom of the page.)
You can't get rid of your leaflets, or the other bar may take you off his leaflet, then when the employee from the city visits the other bar he will think you are not popular, because you are not listed. Maybe you could change the title of your leaflet, so it doesn't look like directions to other bars, that way your customers won't pick it up. (Call your links page "resources" or "partners").
Now, when your customer has had their first beer or two, you don't recommend your friend, and they don't find the leaflets, so they don't know there is a back road that leads to other bars. The result? They take the highway (the Internet) and go back to the big bar in the city where they came from (The Search Engine).
When they get to the big bar in the city, they don't stay there long, because they know the barman can recommend some other great country bars. Why does the barman do that? Because they are his busy friends, but he also recommends a few bars who pay him to give them a plug (Pay Per Click or advertising).
Meanwhile, the bar down the road has been thinking the same thing as you, he wants to be the busiest bar and get the extra customers from the city. He has hidden or renamed his leaflets, and stopped recommending you, like you stopped recommending him.
That road that used to carry customers between your two bars is now very quiet and no longer buzzing with customers driving up and down to the different bars. Eventually, it becomes unused, because the customers don't know it exists. (Hidden link sections). You never get customers from your friend, because they too go back to the city to ask the barman's advice. Your bar is much quieter without his referred customers, and his bar is much quieter without yours.
What can you do? Your bar is not as busy as it used to be, and you still want the customers from the city. Hey, that's it! Pay the barman to promote your bar (Pay-Per-Click or Advertising). Now what happens? The barman sends you a visitor and makes himself some money. When the visitor has had a few drinks at your bar, he goes back to the barman in the city who recommends your friends bar down the road. Why? Because your friends bar was empty, so he too paid the barman to send customers.
The WEB of back roads is closing down, and being replaced by a network of highways, all leading back to the barman who is making lots of money. Who is paying him that money? You, and your friend, who used to share those same customers for free. Meanwhile, the customers think the only way to find a good bar is to see the barman in the city. NOT TRUE IS IT? Both your bars are good, and before you had lots of people recommending you, not just the barman.
If a child read that story they would probably say how silly it is. This is what linking JUST for rankings produces. The alternative?? Link for traffic first, link only with sites who understand their visitors are leaving at some point anyway, sites who are willing to send their leaving visitors to other sites not straight back to search engines all the time.
I am not search engine bashing here, they are excellent and useful resources. However if webmasters are not careful and continue to hide link sections they will give the big search engines a monopoly on traffic. Try turning things around. Exchange only quality visible links, that will bring you visitors. If the current method of "Guru" thinking is correct, this will automatically increase your popularity and search engine rankings at the same time, the difference being, you get visitors while your rankings improve not WHEN they have improved.
Just because Google or any other search engine does not consider a site important, it does not mean that site does not have great content, it does not mean that site is not busy, and it does not mean the site will not send you visitors.
There are millions of great sites with no PR and millions of great sites who are not on the first page of search engine results. The only people who have the right to judge a sites importance, and indeed the only people who's opinion REALLY matters, are the users of your site.
- âÎÊµÔé§ - Thailand Web Hosting Business
- SEO Thailand
- Domain Names
- Web Hosting
- Software News
- Website Directory
- ¿ÔÅìÁ focus
- ¿ÔÅìÁ¡Ñ¹ÃÍÂ focus
SEO Hints and Tips and Free SEO Tools
Do you realize that if you manage your website, SEO tools, and pay-per-click tools, you can literally have as many leads as you want from your website? I assume that a website should convert approximately 5% of the viewers to doers, taking some kind of action that you want them to take. So, all we have to do is make sure the website does convert viewers to doers, and then we make sure we've got the right amount of traffic arriving at the website.
Have You Been Dropped By Yahoo?
Yahoo has fairly recently updated its guidelines. You can read the full list at:http://help.
SEOs Relationship With Website Architecture
SEO's Relationship With Website ArchitectureSearch engine optimization for today's search engine robots requires that sites be well-designed and easy-to-navigate. To a great degree, organic search engine optimization is simply an extension of best practices in web page design.
The Two Most Important Things You Must Do For Google Top Ranking
Attaining a top ranking in Goggle or any other major search engine nowadays is a herculean task indeed. But webmasters are archieving this enviable position continuously.
Basic Search Engine Optimization For Dummies
OK, you published your site, now you just sit by the phone with a notepad as the orders pour in, right? Well, weeks go by and nothing happens. What's wrong?Oops, you forgot to submit to search engines.
Search Engine Optimization For Blogs
Blogging software is really a simple Content Management System (CMS) that easily adds new pages and integrates them into your site's navigational structure and linkage.Blogs and blog posts are naturally search engine friendly because they are text-rich, link-rich, frequently-updated webpages that use stylesheets or CSS, and have very little extraneous HTML.
Feed Those Hungry WIIFM Monsters, Get Them To Multiply
Everyone packs their website with keywords in order to feed those keyword-hungry search engines spiders.Just do not starve your potential customers by forgetting to have the food they like:ample helpings of benefitstips rich in protein (practical)automatic weekly feedings (like a newsletter)If you (affectionately) look upon your potential customers as if they are WIIFM monsters, and understand how to care for and feed them, there will be no scary nightmares (unprofitable websites).
Is Something Missing From Your Keywords Research? (Part 1)
As you may already know, keywords are an essential part of search engine optimization (SEO). And the usual approach recommended to finding the right keywords to target with one's site involves the ideas of demand, supply and KEI (and/or CID).
Keyword Ownership: What It Is And Where Its Headed
Have you ever got one of those silly emails that offers to let you own a keyword? Silly question. How many such emails do you get every day?A number of such services regularly email me offering keyword ownership of premium keywords for $300/year.
Local Search Optimization - A Guide to Getting Started
While searching the web these days, it's hard not to notice all those little Local tabs sprouting up in the vicinity of the search field on virtually every major search engine. Within the past year, the race has been to integrate a plethora of advanced features into local search capabilities.
How Do I Submit My Site To Search Engines?
You've built up a good site, put in a lot of content, but none of the search engines lists your site? If you'd like to know how to go ahead with Search Engine Submission the right way, read on.How do I get my site to be included in search-engines? That's a question a lot of people ask me.
The Ultimate Free Google Ranking Tool
The first months my website was online, I was constantly checking the search engines to see if my site was listed under the keywords that I was targeting. And always with the same negative results.
Search Engine Indexing - 3 Strategies Guaranteed to Skyrocket Your Success
In order to design a website that performs well with the search engines, it is very important to give the search engines what they want. You'll want to find out what search engines index and what they do not in order to have your pages returned as a result.
SEO Expert Guide - Sitewide Optimization (part 4/10)
In parts 1 and 2 you learnt how to develop your online business proposition and how to generate a list of key word ingredients for your site optimization activity. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
An SEO Checklist
Search engine optimization is on every webmaster's mind these days. Achieving a favorable ranking for the right keywords can mean a steady stream of targeted traffic to your site, and all for free - that's hard to beat.
Google Page Rank - Important Or Just Another Number?
In my last newsletter I wrote about how your websites Alexa rating is not actually that important to the success of your online business. In this issue, I want to look at another popular statistic - Google Page Rank - and ask a similar question - is it that important?First a quick overview as to what the Google Page Rank actually is.
Get Personal With Google
Anyone who's been on the net any time at all knows that Google has been the search engine of choice for many for a while now. Whether that continues remains to be seen, but for now, with MSN still in development and Yahoo going through some growing pains, many still feel that Google is the leader.
How To Stay One Step Ahead of the Google Dance
It's taken you 6-months of hard work, constant changes, reading every shred of information on search engine optimization strategy not to mention thousands of dollars trying out web optimization tools and services.Finally, you have a page rank of 5, you are listed in the top 10 on your major keywords, and you are seeing the benefit - some decent traffic from Google and other search engines.
Onpage Optimization: Essential for Effective Offpage Optimization
Onpage optimization is the process by which various elements on an individual web page are structured so that the web page can be found by the search engines for specific keyword(s) or keyword phrases.Onpage optimization will not guarantee any top rating within a search engine, only offpage optimization can offer that guarantee.
How To Improve Your Search Engine Ranking
With search engines like Google currently indexing over 8 billion pages, it is becoming more and more difficult to get a top search engine ranking. Type in a popular search phrase such as "Internet Marketing" into Yahoo or Google and you will be returned over 8 million results!Unless your website is in the first two or three pages, it is unlikely that you will receive many visitors from search engines.
|Home | Site Map | Thai Hosting | Website Directory|
|© 2007 ThaiIRC.in.th|