|SEO is Search Engine Optimization|
Pay Per Click Versus "Organic" Search Engine Listings - The Pros and Cons and Best Uses for Each
What's the difference?
For those who aren't quite clear what the term "natural" or "organic" search engine-listing means, they describe the "editorial" search results on any particular engine. These results are professed to be non-biased - meaning that the engine will not accept money to influence the rankings of any individual sites. This is quite different than the paid advertising (Pay Per Click) that appears in the "sponsored" or "featured" results, in which higher positions are awarded to the companies willing to pay the most per visitor or click.
Why is organic search important?
Although paying for Pay Per Click listings initially seems the obvious answer, organic search listings are still very important to both searchers and web site advertisers. Knowledgeable searchers, who understand the difference between paid and organic results are more likely to hold the natural results in a higher regard, much like a person reading a newspaper or magazine would be more positively influenced by an article about a particular product or service than by a paid advertisement from the company that sells it. In addition, organic results even the playing field. Companies or individuals with smaller marketing budgets can complete with larger organisations as the natural results are based on relevancy to the search term rather than the amount you are willing or able to pay for each click through to your web site.
What are the cons?
Unfortunately, it takes a certain amount of knowledge and programming skills to optimise for organic search listings. It can also take a ridiculous length of time to be indexed. It often takes anywhere from two days to as much as six months to be listed on a search engine. Several weeks is the norm, but you could get lucky and submit just a couple days before an engine does a complete refresh of their database.
Which One Gets More Clicks?
I am frequently asked "Which listing type do searchers click on more often: natural "organic" search engine results or paid "sponsored" adverts?" Recent studies have confirmed my standard response, that the answer is a classic case of...it depends!
Searcher behaviour varies greatly depending on the demographics of the searcher (men v women, experienced Internet users v novices), the type of search a person is conducting (information-oriented v purchase-oriented) and the engine where the search is being conducted.
To reach the greatest number of potential customers and maximize the results of your advertising campaign, you must be visible in natural organic results AND sponsored listings.
Here are six possible scenarios to help you prioritise and decide which path(s) to follow when setting up your search engine marketing campaign:
1. Limited Advertising Budget
2. Website That Can't Be Modified
3. Need Immediate Results
4. Guaranteed Top Placement
For a complete guide to setting up and managing your Pay Per Click campaign, download our guide: "Maximising Your Pay Per Click Campaign" read an excerpt here: http://www.enable-uk.co.uk/html/book_5.html
Ultimately, focus on the keywords that work best and achieve the best conversion rates and the highest return on investment (ROI). For more detailed advice on how to measure your conversions and ROI, download our guide: "Measuring Success", read an excerpt here: http://www.enable-uk.co.uk/html/book_6.html
5. A Need To Change Advert Content or Timing
6 Ad-Adverse Audience
The above guidelines will help you assess the relative priority of optimisation and Pay Per Click advertising, but how should you implement each method? Simultaneously or one at a time?
Generally speaking I would recommend that you start the Pay Per Click campaign slightly before the optimisation of your web site. The immediacy of a Pay Per Click campaign will bring you visitors in the short term, and more importantly it will also allow you to measure what is (and is not) working on your web site; are the landing pages for your adverts converting your visitors, are you targeting the most effective keywords, etc.
Armed with the results of this testing you can optimise your web site effectively and avoid costly delays that occur while waiting for search engines to re-crawl newly optimised pages. Only when you are completely happy that your web site is the best it can be should you submit it to the search engines.
When these organic listings start to bring visitors to your web site, you can re-evaluate you Pay Per Click spend. It may be that your ROI on these adverts is acceptable and you continue as is, or you may wish to reduce your advertising spend. A quick calculation on your conversion rates should give you the answer. For more information see our guide: "Measuring Success", read an excerpt here: http://www.enable-uk.co.uk/html/book_6.html
Today, most marketers accept that web site optimisation for organic listings and Pay Per Click advertising is not an either/or proposition. For a well-rounded and effective search marketing campaign that reaches the greatest number of searchers, marketers should blend both natural and paid listings, capitalising on their complementary strengths and weaknesses.
For a complete guide to marketing on the Internet, including:
· The General Principles of Internet Marketing
Why not purchase the whole series of downloadable guides for the discounted price of £64.95. Click here for more information: http://www.enable-uk.co.uk/html/promo_ebooks.html Justine Curtis Enable UK Internet Marketing Information and Resources Make your web site work harder! Web: http://www.enable-uk.co.uk Email: firstname.lastname@example.org Article from Internet Marketing Tips Newsletter, a monthly publication of Enable-UK Copyright © 2004 Enable-UK.
- âÎÊµÔé§ - Thailand Web Hosting Business
- SEO Thailand
- Domain Names
- Web Hosting
- Software News
- Website Directory
- ¿ÔÅìÁ focus
- ¿ÔÅìÁ¡Ñ¹ÃÍÂ focus
Is This A "DMOZ Killer" In The Making?
Is building a Human-Edited Fully "Democratic" Search Directory Possible?The independent creators of the non-profit "BuildtheHive" (www.BuildtheHive.
Search Engine Optimization - Enhancing Web Site Visibility
I've had several prospects and clients say to me "I want my web site to come up on top in search engines." And some have been contacted by an SEO company asking for lots of money and claiming that they can guarantee top search engine results, which in many cases is just false promises.
SEOs Relationship With Website Architecture
SEO's Relationship With Website ArchitectureSearch engine optimization for today's search engine robots requires that sites be well-designed and easy-to-navigate. To a great degree, organic search engine optimization is simply an extension of best practices in web page design.
World of Website Promotion
Website promotion is a big and ongoing process. Every person who has website should have little knowledge about various elements involved in website promotion even if he had hired a SEO.
Buzzwords vs Effective SEO Keywords
Ever see a website that seems to speak a foreign language..
Have You Heard Of Website Optimization
Have you heard of website optimization ? If you are building a website or have a new one and you have never heard of it, then you had better take note, because if you want to climb the ladder on the search engines it is something you need to learn about. Website optimization means optimising your website so the search engine spiders will love it.
The Golden 5: Steps to Google Success
The Dream: You wake up one morning and notice your website appears on the #1 spot for your chosen keyword. The traffic is enormous, the business is huge and you are rolling in cash.
Five and a Half Ways to Amp Up Your Search Engine Optimization
Statistics show that 85% of pages visited on the Internet come from people who have gotten there from a search engine. Statistically, people look first at the top of the first page of the regular search results, then the bottom, and then they go to the sponsored listings.
Is Google Fair?
If you are the owner of a new website, trying to get a decent ranking from the mighty google, you will no doubt answer with a resounding, NO! Recent findings indicate that Google's algorithm has an ageing filter, which put in simple terms, makes it harder for a new webmaster to get high ranking in the SERP's, in the short term at least. So does this mean google favours established sites over new ones?Broad keywords appear nigh on impossible to get top 50 rankings for, and Google's first page seems like an unattainable dream.
Dont Focus Too Much on Your Internet Business Website Ranking
No doubt, having a high search engine ranking is very important to a home business owner as it will increase their business revenue. Much money have been spend on search engine optimization software, books, ebook and SEO services in order to obtain a high ranking website.
Branding Versus SEO
Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase.
Torpedo and Sink the Ship SS Search Engine Ranking
I was recently contacted by one of my best clients who asked me what I thought of his decision to make a major change to one of his highly ranked pages. His initial concern was that visitor sales conversion ratio was low.
Search Engine Essentials
What are Search Engines?There are numerous different search engines, and all are essentially huge databases containing information about web pages from the internet. A web-based user interface then allows the user to search the contents of this database.
Does Google Hire Mad Scientists?
Online search giant, Google, often tests the waters for new services by rolling out a "beta" (first) version of an idea to gauge public reaction.By employing this strategy, it's easy to imagine a building full of creative, "mad scientist" types cooking up the latest and greatest online gizmos.
How Ive Maintained 7 Top Ten Google Rankings For Nine Months
Back in November 2004 I discovered a way to get a top 10 ranking in Google. I tested the technique for 3 months before I shared my findings with the world.
3.5 Reasons You Need To Forget About Search Engines
Have you ever stopped to think how much time is taken up over the course of a year just by that niggling thought at the back of your mind;"Am I on the first page?"I bet it if you counted up all the times you did it you would be looking at hours, maybe even days! But are search engines really that important to the success of your website? No, they're not - here's why..
Search Engine Optimisation: The Soon to be Impossible Dream!
There are today search engine and internet marketing services, in fact a new industry has materialised to exploit the fear of low search rankings.This is not a new trend, back when simply resubmitting your website to the engines resulted in keeping your site at the top of the index, there was an accompanying boom in resubmitting "companies", as we know, these were just men in back bedrooms with a host of CGI and Perl submitting scripts and a timetable.
Do-It-Yourself Search Engine Optimization
Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck.
SEO Training - Avoid Making this Costly Mistake!
SEO training can be overwhelming. There are literally hundreds of factors that go into search engine ranking on today's major search engines like Google, Yahoo and MSN.
Search Engine Optimization Strategies Guaranteed to Skyrocket your Rankings
The point of optimizing your website is so that you will get ranked higher in the search engines and receive more visitors to your site. As a result, you will increase sales and revenue.
|Home | Site Map | Thai Hosting | Website Directory|
|© 2007 ThaiIRC.in.th|